Fahad HMay 24, 20181 min readTelaria launches ‘first complete video ad platform’ for OTTVideo supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT)...
Fahad HMay 21, 20181 min readHuman-computer interaction and digital advertisingConsumer interaction with content used to be a straightforward process. There was a simple set of delivery vehicles — print, radio,...
Fahad HMay 14, 20181 min readIAB Tech Lab launches aggregation service for ads.txtA year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each...
Fahad HMay 9, 20181 min readNanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solutionNanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon...
Fahad HMay 9, 20181 min readTwo kinds of video ads help break through the dilemma of interruptive marketingTwo ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people...
Fahad HMay 7, 20181 min readGoogle rolls out new ID requirements for US political adsblog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political...
Fahad HMay 1, 20181 min readFour publisher groups to Google: Your GDPR proposal ‘severely falls short’In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into...
Fahad HApr 23, 20181 min readNYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AINYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast...
Fahad HApr 12, 20182 min readYouTube to stop supporting third-party ad serving in EU in May, citing GDPRYouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s...
Fahad HApr 6, 20181 min readAdverty launches ‘first programmatic platform’ for AR/VR in-app adsAdverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the...
Fahad HApr 4, 20181 min readIAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experienceGuidelines for Identifier for Advertising on OTT Platforms” Tuesday morning to provide “a high-quality advertising experience within...
Fahad HApr 2, 20181 min readIn eBay’s DOOH campaign, the weather plays a starring roleeBay has found a way to take advantage of the UK’s fickle springtime weather. Last week, the giant online marketplace launched a Digital...
Fahad HMar 29, 20181 min readOutbrain partners with Telaria to offer video adsContent discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content...
Fahad HMar 26, 20181 min readGoogle’s steps toward GDPR surrounded by questionsWith the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none...
Fahad HMar 19, 20182 min readForecast: Amazon and Snapchat gain US ad revenues at Google and Facebook’s expenseAccording to new estimates from eMarketer, Google and Facebook’s hold over the US online ad market is loosening — slightly. The so-called...
Fahad HMar 16, 20181 min readPublishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint...
Fahad HMar 15, 20181 min readPageFair on IAB consent framework: ‘Violates GDPR’Last week, the Interactive Advertising Bureau (IAB) released a draft version of a General Data Protection Regulation (GDPR)-friendly...
Fahad HMar 9, 20181 min readIAB Europe unveils its GDPR Transparency & Consent FrameworkIf you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation...
Fahad HMar 8, 20181 min readSourceMedia moves into dynamic native adsSourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. This week, the...
Fahad HMar 7, 20181 min readThis ad campaign for travel wants to know all about your tripAds for travel will increasingly resemble a conversation with a travel agent, if a new chatbot-propelled campaign is any guide....
