This ad campaign for travel wants to know all about your trip
Ads for travel will increasingly resemble a conversation with a travel agent, if a new chatbot-propelled campaign is any guide....
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Pixability offers a new self-service video ad platform
Video ad platform Pixability is out with a new self-service integrated platform for YouTube, Facebook and Instagram. The Boston-based...
LiveRamp’s IdentityLink expands to a new frontier: Television
LiveRamp’s IdentityLink connects one customer data set with another via a persistent identifier, such as an email address. For instance,...
Putting a stop to click fraud
They don’t necessarily expect every engagement (click) to generate a new client. But they do expect that the clicks are coming from...
Answer Financial launches a Marketplace where auto insurance companies can target ads by driving sco
You may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive. That’s the idea behind...
Programmatic problems: Fixing a broken market
The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic...
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more
threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...
Digital billboards in the UK will today start showing hacking attempts
A digital billboard in London’s Canary Wharf A variety of recent campaigns have employed digital billboards to show imagery in response...
New survey by people-based marketer Viant promotes marketing to identified users
What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the...
Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge
Near-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity...
Branch rolls out Universal Ads across mobile, web and native apps
Can an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says...
Tru Optik leads consumer privacy initiative for OTT TV
With the General Data Protection Regulation (GDPR)’s May 25 implementation looming, most of the attention has been focused on consumer...
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer...
IAB’s first publication on blockchain in advertising paints an optimistic picture
In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive...
Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’
Video marketing platform Innovid has partnered with Over-the-Top (OTT) TV service Xumo to offer interactive video ads on top of...
Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs
Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad...
Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting
Having analyzed the upcoming General Data Protection Regulation (GDPR) and determined that user consent is “unworkable” for targeted...
New Adform study: Ads.txt is reaching ‘universal pickup’
It appears that ads.txt is reaching a critical mass among major publishers. A new analysis released by Adform of the top 1,000 global...
IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0
The Interactive Advertising Bureau (IAB) Tech Lab is out with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed...
SteelHouse adds Connected TV
Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking...
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