A digital billboard in London’s Canary Wharf
A variety of recent campaigns have employed digital billboards to show imagery in response to data from weather, traffic conditions, social posts from passersby and commute times.
This week, a new campaign launches in the UK: Dozens of digital displays will demonstrate the frequency of hacking attempts on a typical small business’s website.
Called the Honeypot Poster by campaign sponsor Hiscox insurance, the displays show dots that demonstrate live hacking attempts on custom, “honeypot” proxy servers of the sort that might host a typical small business website, except there is no virus or firewall protection. The servers hold some data but no personal or sensitive info.
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