Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations
announced Tuesday that it has purchased AdNgin, a user interface (UI) optimization company specializing in personalized, interest-based...
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Telaria launches ‘first complete video ad platform’ for OTT
Video supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT)...
Human-computer interaction and digital advertising
Consumer interaction with content used to be a straightforward process. There was a simple set of delivery vehicles — print, radio,...
IAB Tech Lab launches aggregation service for ads.txt
A year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each...
Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution
Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon...
Two kinds of video ads help break through the dilemma of interruptive marketing
Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people...
Google rolls out new ID requirements for US political ads
blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political...
Four publisher groups to Google: Your GDPR proposal ‘severely falls short’
In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into...
NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast...
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s...
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the...
IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
Guidelines for Identifier for Advertising on OTT Platforms” Tuesday morning to provide “a high-quality advertising experience within...
In eBay’s DOOH campaign, the weather plays a starring role
eBay has found a way to take advantage of the UK’s fickle springtime weather. Last week, the giant online marketplace launched a Digital...
Outbrain partners with Telaria to offer video ads
Content discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content...
Google’s steps toward GDPR surrounded by questions
With the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none...
Forecast: Amazon and Snapchat gain US ad revenues at Google and Facebook’s expense
According to new estimates from eMarketer, Google and Facebook’s hold over the US online ad market is loosening — slightly. The so-called...
Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’
A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint...
PageFair on IAB consent framework: ‘Violates GDPR’
Last week, the Interactive Advertising Bureau (IAB) released a draft version of a General Data Protection Regulation (GDPR)-friendly...
IAB Europe unveils its GDPR Transparency & Consent Framework
If you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation...
SourceMedia moves into dynamic native ads
SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. This week, the...
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