Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’

A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework.

Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial Times.

In an email earlier this week to his organization’s members, Kint wrote: “The IAB GDPR Consent Framework should be considered a non-starter by all publishers as it fails on several levels and requires significant changes.”

[Read the full article on MarTech Today.]