The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working...

Considering the General Data Protection Regulation (GDPR), the new California Consumer Privacy Act, massive fraud, lack of transparency...

It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters...

Job recruitment ads have their own special needs, so this week, Perengo is out with a demand-side platform (DSP) specialized for that...

Clinch, which provides a platform for generating data-driven variations of interactive media, said this week it has added functionality...

A variety of startups are using blockchain as a way to add transparency to the notoriously opaque ad tech system, including NYIAX, Kiip,...

Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life...

Last October, digital out-of-home (DOOH) ad platform Vistar Media launched a private marketplace for US and Canadian outdoor signage like...

That question has become very relevant these days, in light of the consent requirements and other limitations surrounding personal and...

Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact,...

Apparently, the recent Time-Warner acquisition left AT&T hungry for more. On Monday, the telecommunications giant announced it was buying...

If you run online ad campaigns, you might want to sit down. In some campaigns, more than 90 percent of the clicks are generated by robot...

Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever...

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era...

You’re watching TV, and a Pepsi commercial interrupts the show you’re watching. You switch the channel, but, within seconds, the same...

When HTML5 was being promoted as a replacement for Adobe’s Flash, security was a key reason. But, according to Media Trust CEO Chris...

Unilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at Cannes. “At best it’s...

A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...

The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience...

Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling...