You’re watching TV, and a Pepsi commercial interrupts the show you’re watching. You switch the channel, but, within seconds, the same Pepsi commercial shows up on the tablet you’re holding.
That scenario of multidevice campaigns, coordinated with your television program watching, is now available with the latest version of Viant’s TV platform with automatic content recognition (ACR).
Viant is a people-based marketing platform that owns MySpace, was previously purchased by Time Inc. and is now owned by Meredith Corporation, which bought Time earlier this year. Its ACR platform takes data from third-party software that has been installed on TV sets by two leading manufacturers.
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