Last October, digital out-of-home (DOOH) ad platform Vistar Media launched a private marketplace for US and Canadian outdoor signage like billboards, bus shelter displays and screens in taxis.
Now, the New York City-based firm has launched what it describes as “the first global dedicated storefront for private marketplace deals” for DOOH that covers the whole process.
The new “Deals Discovery” online storefront, CEO Michael Provenzano told me, allows ad buyers to find inventory and conduct the entire process online. Previously in the Vistar marketplace, he said, sellers’ salespeople would contact potential buyers by phone to communicate the inventory opportunity. Then the buyer would go online to the Vistar marketplace to find the exact signage, set the price and conclude the deal.
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