The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking
“We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience.” That’s the...
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The Ad Blocker Landscape: What You Need To Know Today
So, to help you orient yourself, here’s a briefer. Catch up while you can, as there are indications that the newest mobile blockers for...
Apple Removes Apps That Block Ads In Apps Over Privacy Concerns
earlier in the week over privacy concerns. As other have said, it was curious that Apple allowed these kinds of apps to get into the App...
The Right Tools Are Critical, But You Can’t Forget The Content!
It’s completely understandable why this happens. The technology is what allows marketers to get their message out on a scale once thought...
Beyond Safari: New Ad Blocking App Extends To Native Apps, Including Facebook And Apple News
Another ad blocker is on the scene, however, this one is designed to block ads in native apps such as Facebook and Apple’s own News app,...
Yahoo Gemini Adds Retargeting For Site Visitors And App Users
rolled out two new retargeting capabilities for native advertising as well as some new measurement tools. First, there are two aspects of...
A Proposed Protocol For Ethical Ad Blocking
In 1994, the Robot Exclusion Protocol was established as a voluntary system for webmasters to control which robots could access which...
The Ad-Blocking Holiday Diet
These past few weeks, there has been much controversy and commentary on ad blocking, and a good majority think it’s unethical. It’s...
Google’s Sridhar Ramaswamy: Ad Blocking Is A Rallying Cry For The Industry
Sridhar Ramaswamy,Google’s SVP of ads and commerce, spoke about ad blocking for the first time publicly during Advertising Week in New...
Is There Such A Thing As Too Native?
Native advertising has earned a ton of industry buzz: 72 percent of publishers are currently offering native ads or are planning to...
Google Enhances Dynamic Remarketing Ads To Adjust Across Devices
Google announced today that dynamic remarketing ads will now adjust automatically to fit all devices. Brad Bender, vice president of...
Google’s Brad Bender On The Problem With Ad Blockers
Ad blockers don’t offer users enough control and are having a negative effect on online publishers. So says Brad Bender, VP of Product...
Google Display Network Will Charge Only For Ads That Are Viewed
Google today announced a commitment to only charge for display ads that are viewed. Speaking during a keynote discussion at SMX East in...
SMX East: Google Announces AdWords Audience Insights, 100% Viewability For Google Display Network &#
Good morning, and welcome to day two of our SMX East conference! We’re about to begin with a keynote conversation where Brad Bender, Vice...
IAB To Help Publishers Fight Ad Blocking, Says It’s Still Considering Legal Action
The Interactive Advertising Bureau opened a new front in its battle against ad-blocking companies Tuesday, announcing the creation of a...
Yahoo’s Mayer: “It’s A Mistake To Install Ad Blockers”
Near the end of her conversation with The Slate Group chairman and editor-in-chief Jacob Weisberg, Mayer weighed in on the hottest topic...
iOS Ad Blockers Begin Dropping In Popularity
Just short of two weeks since ad blockers skyrocketed to the top of the iPhone paid app chart, only one remains in the top five, while a...
The Many Faces Of Programmatic Ad Fraud
The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...
Web Overload: Why Digital Advertising Needs To Hit The Reset Button
In “Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the Web,” Nilay Patel, editor-in-chief of The Verge, worries...
Businessweek Investigation Sheds Light On Giant Market For Fake Web Traffic
Just ahead of Advertising Week in New York, Bloomberg Businessweek’s cover story takes a first-hand look at the market for fake digital...
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