The ABCs Of Programmatic
The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic...
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Google Adds Forecasting Data In AdWords Display Planner
Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget...
AdSense Mobile Text Ads Get Another Facelift
Google has updated the look of mobile AdSense text ads again. Above is an example of the new and old formats. Though the copy in the old...
AOL Strikes Multi-Service Deal With A+E Networks For Ads And Technology
AOL has struck a deal with A+E Networks on both ad technology and advertising fronts. A+E will use AOL’s programmatic platform, ONE by...
3 Steps To Display Advertising Success
display advertising. The average click-through rate for display ads is 0.06 percent, according to DoubleClick. That’s fewer than one out...
What’s Old Is New Again: Why Affiliate Marketing Is Growing
As the year comes to a close, I can’t help but think about all of the changes that have taken place over the past 12 months in our...
Programmatic’s New Tenants: Brand Marketers
programmatic digital advertising, the notion of automation and more precise, relevant targeting was mostly embraced by the performance...
Will Fraud, Waste & Ad Blocking Drive More Outcomes-Based Ad Models?
The digital ad industry has lately been hit by a kind of triple whammy: bot fraud, viewability issues and ad blocking. Notwithstanding...
Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization
announced updates for brands and publishers bidding and reporting on viewable impressions using the company’s viewability...
Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows...
Why Programmatic Advertising Fraud Exists
In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...
Is That A Fact? 5 Principles For Proving That Digital Advertising Works
“Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first...
Targeting On Google’s Display Network (GDN): The Lowdown On Layering
Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target...
AdPushup Launches A/B Testing Solution For Google AdSense Publishers
Ad revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense. The...
Millennial Marketing: Getting Their Attention Through Intent
Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s...
At IAB’s Ad Ops Conference, Ad Blocking & Header Bidding Rule
Of all the hot topics broached at the Interactive Advertising Bureau’s Ad Operations Summit on Monday, one cast a longer shadow than the...
Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers
With ads shown in nearly every nook and cranny of the real estate we affectionately dub “the web,” consumers are increasingly — do I dare...
TAG Launches Anti-Fraud Program To Register Advertisers And Publishers
TAG registration seal (PRNewsFoto/Trustworthy Accountability Group) An ad industry group is today announcing a new program it hopes will...
Millennials Have Greatest Trust In Ads, Yet Are Among Heaviest Users Of Ad Blockers
According to Nielsen’s “Global Trust in Advertising” report, Millennials (21–34) showed “the highest levels of trust in online and mobile...
Why Ads In Apps Can’t (And Probably Won’t) Be Blocked
Apple has a problem. I’m not saying the multibillion-dollar organization is in any serious danger. It is too big to fail. What I am...
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