The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic...

Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget...

Google has updated the look of mobile AdSense text ads again. Above is an example of the new and old formats. Though the copy in the old...

AOL has struck a deal with A+E Networks on both ad technology and advertising fronts. A+E will use AOL’s programmatic platform, ONE by...

display advertising. The average click-through rate for display ads is 0.06 percent, according to DoubleClick. That’s fewer than one out...

As the year comes to a close, I can’t help but think about all of the changes that have taken place over the past 12 months in our...

programmatic digital advertising, the notion of automation and more precise, relevant targeting was mostly embraced by the performance...

The digital ad industry has lately been hit by a kind of triple whammy: bot fraud, viewability issues and ad blocking. Notwithstanding...

announced updates for brands and publishers bidding and reporting on viewable impressions using the company’s viewability...

In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows...

In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...

“Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first...

Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target...

Ad revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense. The...

Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s...

Of all the hot topics broached at the Interactive Advertising Bureau’s Ad Operations Summit on Monday, one cast a longer shadow than the...

With ads shown in nearly every nook and cranny of the real estate we affectionately dub “the web,” consumers are increasingly — do I dare...

TAG registration seal (PRNewsFoto/Trustworthy Accountability Group) An ad industry group is today announcing a new program it hopes will...

According to Nielsen’s “Global Trust in Advertising” report, Millennials (21–34) showed “the highest levels of trust in online and mobile...

Apple has a problem. I’m not saying the multibillion-dollar organization is in any serious danger. It is too big to fail. What I am...