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“Account-Based Marketing is the new black.” “Account-Based Marketing is on fire.” “Account-Based Marketing is the hottest marketing...

Earlier this week, SoFi, an online lending agency and first-time Super Bowl advertiser, released its 30-second game day ad, along with a...

It was yet another beat for Facebook, as the social media behemoth reported earnings for the fourth quarter of 2015 on Wednesday. After...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Building on its “Bankless World” brand awareness campaign, first-time Super Bowl advertiser SoFi has released its official Super Bowl 50...

Making its first-ever appearance as a Super Bowl advertiser this year, Amazon is using its game day spot to promote the Echo device and...

The onset of the digital age gave customers more discretionary control over what they buy and from whom they buy. However, even with...

Henkel, the parent company of brands like Dial soap, Renuzit air freshner and Right Guard antiperspirants, announced today that it would...

Apple’s fiscal first quarter earnings are out. And despite Apple’s claim that it’s the “biggest quarter ever,” the massive revenue...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Today, the company released a new teaser ad for its #BolderThanBold Super Bowl campaign, this time featuring comedian Billy Eichner. The...

The IAB Data Center of Excellence and Winterberry Group have released what both groups say will become an annual benchmark of how digital...

A new CMO has been announced at Twitter. Leslie Berland has been named the company’s new chief marketing executive. Hailing from the...

Filmed in black and white, the spot is a play on Marilyn Monroe’s famous rendition of the “Happy Birthday” song for President John F....

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

“For 20 years, the Pokémon world has inspired fans to train hard and have fun,” says Pokémon’s senior director of consumer marketing J.C....

Loyalty programs are undergoing a generational shift. Thanks to the widespread adoption of social media and the rise of the always...

Search Engine Land’s SMX West early bird rates expire this Saturday, January 30. Register today and save $200. Join us for three days of:...

Last week, the Wall Street Journal reported that Google was negotiating with France and other European governments to settle long-running...