Jan 25, 20165 min read

Marketing Day: Pokémon’s Super Bowl Ad, New Cortana Features & An Exodus At Twitter

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Pokémon Releases Official Super Bowl 50 Ad To Kick Off Its 20th Anniversary Celebration Jan 25, 2016 by Amy Gesenhues Pokémon is the first brand to post its official Super Bowl ad, sharing an extended version of the 30-second spot that will air on game day.
Demystifying Brand Loyalty Among Millennials Jan 25, 2016 by Digital Marketing Depot Loyalty programs are undergoing a generational shift. Thanks to the widespread adoption of social media and the rise of the always connected consumer, the traditional points for purchase model is no longer enough. Millennials expect that brands not only offer compelling incentives that reward them, but activities that engage them as well.
Create A Killer PPC Strategy With This 3-Step Process Jan 25, 2016 by Jeff Baum Columnit Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals.

UnsubCentral Now Offers Choices Beyond Opt-Out For Email Recipients Jan 25, 2016 by Barry Levine In its new Preference Center for brands with multiple email service providers, recipients can choose other options besides unsubscribing.
Cortana Providing Email-Based To-Do Reminders & Deeper Calendar Insights Jan 25, 2016 by Greg Sterling Microsoft’s personal assistant, Cortana, has introduced two very useful new features for Windows 10. Both are related to task completion and schedule management. The first feature is to-do remainders gleaned from email. This is similar to how Cortana (and Google Now) mine your email to provide travel reminders.
Local SEO For WordPress Websites Jan 25, 2016 by Marcus Miller Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller’s handy guide on how to do local SEO with this popular CMS.
3 Methods For Defining Your Content Needs Jan 25, 2016 by Casie Gillette Don’t waste your time creating content for content’s sake! Columnist Casie Gillette explains how to focus your efforts by analyzing search results, evaluating existing content and talking to customers.
Google Agrees To Pay $185 Million In Back Taxes In UK Settlement Jan 25, 2016 by Greg Sterling This morning, Bloomberg is reporting that Google has agreed to pay the equivalent of $185 million in UK taxes, covering a five-year period from 2006 to 2011.
A Fresh Start: 2016’s Marketing Outlook Jan 25, 2016 by James Green What’s ahead for marketers in 2016? Columnist James Green takes a look at the technologies and trends that will help shape your marketing strategy this year.
Inbound Marketing Fundamentals, Part 1: Getting Your Clients & Customers “Hunting” For You Jan 25, 2016 by Daniel Faggella Columnist Daniel Faggella explains the ins and outs of inbound marketing and reveals the ingredients you need to make it work effectively for your business.

Google Glass Shutters Social Accounts Jan 25, 2016 by Tamar Weinberg Google Glass has killed its Twitter and Instagram accounts, and the social team has said goodbye to its followers on Google+.
Twitter Exodus Over The Weekend As Key Executives Leave Jan 25, 2016 by Tamar Weinberg Several key executives announced their departure from Twitter on Sunday.
Google Seeking To Normalize Tax Relations With Europe, Settle Claims Jan 22, 2016 by Greg Sterling Many governments in Europe don’t believe that US companies such as Google, Amazon, Facebook, Starbucks and Apple are paying their fair share of taxes. For example, Apple may face remedial tax liability in Europe of $8 billion, according to a Bloomberg report. Google is reportedly now negotiating with European governments to settle myriad tax disputes.
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game Jan 22, 2016 by Amy Gesenhues See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.