Marketing is in the middle of five major disruptions that are reshaping our whole industry and profession. Yes, I know that sounds like...

If you are a B2B marketer looking to adopt a marketing automation software platform, this report from Marketing Land will help you...

From Marketing Land: Amazon adds 50 brands to Dash program, making 250+ products now available via Dash Buttons Jan 25, 2017 by Amy...

After sitting out during last year’s big game, GoDaddy is returning to this year’s Super Bowl and focusing its campaign on the brand’s...

From Marketing Land: Super Bowl LI advertisers: Here are the brands gearing up for game day Jan 24, 2017 by Amy Gesenhues Marketing Land...

New complaints about Google’s ad-targeting capabilities may compound the company’s existing legal challenges in Europe. According to an...

Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in...

From Marketing Land: Google AMP carousels are multiplying! Jan 23, 2017 by Barb Palser Columnist Barb Palser says the growing number of...

Last week, Intel released its official 30-second Super Bowl ad, “Everyday Brady,” starring NFL MVP Tom Brady. Kia released two teaser ads...

From Marketing Land: YouTube gains access to Google account data for ad targeting, teases new measurement solution Jan 20, 2017 by Ginny...

From Marketing Land: Automate omnichannel marketing strategies to improve the customer journey Jan 19, 2017 by Digital Marketing Depot ...

2017 Niro – Blue Kia has officially launched its Super Bowl LI campaign, releasing two teaser ads with actress Melissa McCarthy as the...

It was just last month that NPR named a new Chief Marketing Officer, Meg Goldthwaite, who joined the non-profit media organization after...

From Marketing Land: How to build links without creating content: 5 examples Jan 18, 2017 by Andrew Dennis Link building and content...

As we wait for Super Bowl LI campaigns to start rolling out, YouTube has completed an extensive analysis of its top Super Bowl ads from...

The spot is a departure from the brand’s Super Bowl 50 ad which was a joint campaign between the web development platform and the “Kung...

Developers have a reputation among marketers as a tough audience, as we’ve mentioned a time or two before. It’s very true that reaching...

Learning how to drive quality, targeted traffic from your efforts is the difference between success and failure, and SMX West features...

From Marketing Land: 3 reasons why you can safely ignore your competitors’ traffic metrics Jan 17, 2017 by Dianna Huff Competitive...

From Marketing Land: Holiday e-commerce sales crushed expectations, NRF says Jan 13, 2017 by Matt McGee National Retail Federation says...