Marketing Day: SEO audits, affiliate marketing & LinkedIn analytics from DataSift

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. YouTube gains access to Google account data for ad targeting, teases new measurement solution Jan 20, 2017 by Ginny Marvin

YouTube also says it is working on new measurement solution to improve cross-screen measurement.

1. Relaunching your website? Don’t forget an SEO audit! Jan 20, 2017 by Janet Driscoll Miller Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.

2. Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017 Jan 20, 2017 by Adam Weiss What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017.

3. How digital media won the White House for an ‘analog’ audience Jan 20, 2017 by Rob Rasko Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election.

4. DataSift offers first analysis at scale of how LinkedIn’s members engage with content Jan 20, 2017 by Barry Levine The new service can be used to find and target audiences, boost a brand’s image or improve content marketing.

5. Survey: Social and mobile are top drivers of new small business digital spending Jan 20, 2017 by Greg Sterling Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year.

Online Marketing News From Around The Web:

Analytics

1. How to Better Integrate Analytics Into Your Marketing Strategy, blog.kissmetrics.com

Content Marketing

1. 4 Key Takeaways About the Future of Content, www.adweek.com

2. Need Engaging, Authentic Content? Unleash the Power of Conversations, contentmarketinginstitute.com

Conversion Optimization

1. How Colors Affect Conversion Rates, blog.crazyegg.com

2. How We Increased Conversions By 130% With Iterative Testing, www.searchenginepeople.com

Domaining

1. All new executive branch .gov domains will ditch HTTP, enforce HTTPS, techcrunch.com

E-Commerce

1. Amazon job posting suggests plan to bring shopping experiences into VR, techcrunch.com

2. Amazon puts virtual Dash buttons on its homepage, techcrunch.com

3. India’s Demonetization Is Having A Domino Effect On Credit, E-Commerce, www.fastcompany.com

4. New players look to dominate e-commerce in 2017, venturebeat.com

5. Thousands of foreign brands enter China through e-commerce, www.internetretailer.com

6. UK Ecommerce Sales Growth Healthy in 2016, www.emarketer.com

7. Want to Please Shoppers? Respond Quickly, www.practicalecommerce.com

General Internet Marketing

1. 3 Vital New Year Calibrations to Your B2B Marketing Programs, www.martechadvisor.com

2. 5 Steps to Kickstart Your Account-Based Marketing Program, blog.marketo.com

3. Definitions for Common Digital Marketing Acronyms and Terms, www.lunametrics.com

4. Take a Break From the Marketing Action to Think About Strategy, www.cmswire.com

5. The Secret To Keeping Your Marketing Approach Fresh, www.socialmediaexplorer.com

6. The Top 20 Places Your Business Needs to Be Listed Online, www.verticalresponse.com

Internet Marketing Industry

1. Influitive Launches Upshot to Create Authentic Customer Stories for B2B Companies, influitive.com

2. Unlock content engagement insights in the new Disqus Analytics, blog.disqus.com

3. Return Path Introduces Real-Time Alerts to Help Marketers Identify and Resolve Email Deliverability Issues, returnpath.com

MarTech

1. Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017, Chief Marketing Technologist Blog

2. How AI helps marketers invest in the right ads, venturebeat.com

3. Three bold marketing technology predictions for 2017, econsultancy.com

4. Vaynerchuk: If We’re Being Honest, Ad Tech Needs A Common Sense Injection, adexchanger.com

Mobile/Local Marketing

1. Forget Mobile Web vs. Apps – Why Bloomberg Needs Both for Growth, www.emarketer.com

2. How to Bring Trust Back to Mobile Advertising, www.cmswire.com

3. Stop Facebook, Instagram and Snapchat From Slurping Up Your Data, www.wsj.com

Social Media

1. Facebook Automated Rules: Automate Ad Maintenance, www.jonloomer.com

2. Facebook Community Development: How to Cultivate Loyal Fans, www.socialmediaexaminer.com

3. Facebook is looking at ways to mitigate the impact of fake news, techcrunch.com

4. Facebook Publisher Rankings: Most Love’s, Haha’s, & Wow’s, www.newswhip.com

5. Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why, www.adweek.com

6. How A Social Media Employee Advocacy Program Can Help Your Business, www.blogherald.com

7. How Pinterest Engagement Has Changed in Two Years, www.newswhip.com

8. How to Grow Instagram Followers for Small Businesses, blog.tailwindapp.com

9. Marketers plan Facebook audits following metrics faux pas, econsultancy.com

10. Private Messaging For Service on Twitter vs. Facebook: Pros and Cons, www.conversocial.com

11. Snapchat embraces offline purchase ad targeting its CEO called “creepy”, techcrunch.com

12. Social Media Strategy in 2017: How to Create an Extraordinary Strategy, blog.bufferapp.com

13. Social platform buy buttons fail to catch on, digiday.com

14. Twitter Testing Module Highlighting Tweets From One Specific Account, www.adweek.com

15. Twitter testing new layout for Moments, venturebeat.com

16. Twitter’s latest feature tries to identify your BFF, techcrunch.com

17. What #BlackFriday Taught Us About Social Listening, www.convinceandconvert.com

Video

1. How Big Data Will Shape the Hypercompetitive Online Video Space, www.cmswire.com

2. Making YouTube Better in a Mobile, Cross-Screen World, adwords.googleblog.com