Jan 18, 20175 min read

Marketing Day: Super Bowl ads, Adobe Marketing Cloud updates & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How to build links without creating content: 5 examples Jan 18, 2017 by Andrew Dennis Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content.
Three concepts to help you hit this year’s targets Jan 18, 2017 by Jose Cebrian Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in 2017.
Methbot: The beginning of the end for digital ad fraud Jan 18, 2017 by Alex Bornyakov The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect yourself.
Mind the store: Using AdWords to drive offline sales Jan 18, 2017 by Matt Lawson Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.
YouTube’s Top 10 Super Bowl ads since 2008: Anheuser-Busch’s Budweiser & Bud Light earn 3 spots Jan 18, 2017 by Amy Gesenhues With Budweiser at No. 1 and No. 4 and Bud Light at No. 8, the beverage company was the only advertiser to have multiple appearances in the top 10 list.
MarTech Landscape: What is RTIM? Jan 18, 2017 by Barry Levine Real-Time Interaction Management describes the central goal of digital marketing.
Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital Jan 18, 2017 by Barry Levine The announcements highlight the continued evolution of ‘brick-and-bits’ stores.
5 tips for gaining a competitive advantage with your enterprise mobile app strategy Jan 18, 2017 by Bridget Roman How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition.
Wix Super Bowl LI campaign comes out strong with Jason Statham & Gal Gadot throwing punches Jan 18, 2017 by Amy Gesenhues The brand launched its first Super Bowl teaser ad this year on Facebook and YouTube Live.
What I’ve learned from growing and unfollowing over 250,000 followers on Twitter Jan 18, 2017 by Travis Wright Why would you want to purge your Twitter feed? Columnist Travis Wright explains how Twitter helped him build industry relationships — and why he decided to start over.
6 best practices for building a developer community Jan 18, 2017 by Josh Aberant How can a marketer build a strong following of developers who’ll embrace and even evangelize your products? Contributor Josh Aberant offers answers.
Instagram accounted for 70% of GQ’s social revenue last year Jan 18, 2017 by Tim Peterson GQ has used branded posts and, recently, links in Stories to make more money through Instagram than any other social platform.
TripAdvisor adds new enhanced listings features for hotels, restaurants Jan 18, 2017 by Greg Sterling “Business Advantage” and “Premium for Restaurants” programs designed to boost subscription revenues.
Create new possibilities for your SEO & SEM campaigns Jan 17, 2017 by Marketing Land 2016 brought incredible developments in both SEO and SEM. From the emergence of AI to search engine algorithm changes, new formats like ETAs, call extensions and voice search, the complexity of managing SEO and SEM has become more complex than ever.