
Marketing Day: Facebook’s Mobile Notification Updates, Twitter’s New Brand Hub & Mo
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

10 Steps To Target And Connect With Potential Customers Effectively
Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are,...

Score The Most Savings At SMX West By Registering Now!
Search Marketing Expo — SMX West, the conference of choice for search marketing professionals, returns for its ninth consecutive year!...

EU Competition Chief Suggests Google May Face Years Of Antitrust Investigations
Europe’s chief competition regulator Margrethe Vestager has indicated that Alphabet/Google will likely face multiple antitrust...

Marketing Day: Twitter’s Promoted Moments, Interview With Xerox CMO & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Why The MQL Is A Shackle
Let me start by saying that measuring MQLs (marketing qualified leads) is important, and, assuming you’re a savvy marketer, I’ll assume...

Amazon Reports Strong Q3 Earnings: AWS Income Closes In On North America Retail Business
Amazon’s stock price surged after hours Thursday after the company released a strong earnings report for Q3 2015 that beat analyst...

Microsoft Q1 2016 Earnings Report: Revenue Down 12% YoY At $20.4 Billion
The company says its Productivity and Business Processes earnings declined three-percent with revenue at $6.3 billion. More Personal...

Alphabet (Google) Q3 Beats With $18.7 Billion, Mobile Search Revenues “Strong”
Google announced revenues $18.7 billion, which represented 13 percent year over year growth vs. $16.5 billion a year ago. Revenues beat...

Marketing Day: Facebook Search Updates, Instagram’s Boomerang & Why You Need A Data Scien
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Why Every Marketing Department Needs A Data Scientist
Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek out the most senior member on...

Toys R Us Unboxes “Awwwesome” Toy Story-Style Christmas Ads In October
Oh, yes, you’ve heard right. The Christmas toy-craving season has already begun, with Toys R Us — with help from BBDO Worldwide —...

What CMOs Need to Know About Google’s AMP Project
Earlier this month, Google announced the Accelerated Mobile Page Project, or AMP, a new open-source initiative aimed at helping pages...

Marketing Day: YouTube Red, IAB Ad Revenue Report & #TwitterFlight Announcements
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

IAB: US Internet Ad Revenues Up 19 Percent In First Half of 2015, Driven By Mobile, Social, Video
The second quarter of 2015 generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5 percent year over year,...

Stop Saying “It Depends” And Give Better Answers
Within the digital marketing world, one of the most common answers you will hear is, “It depends,” followed by general rationale that...

Yahoo Announces 2015 Q3 Earnings: Revenue Up 7% YoY At $1.22 Billion
Ken Wolter / Shutterstock.com Yahoo has released its Q3 2015 earnings report, showing revenue at $1.22 billion, a seven-percent...

Marketing Day: Facebook Instant Articles Come To iPhones, An E-Commerce Report & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise
It’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka...
























