Oct 21, 20156 min read

Marketing Day: YouTube Red, IAB Ad Revenue Report & #TwitterFlight Announcements

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

A Premium YouTube Experience, YouTube Red, Launches With Goal Of Allowing Viewers To Skip Ads & Access Offline Oct 21, 2015 by Greg Finn Hate Ads? Want to listen to YouTube on your phone in the background or without any connectivity? Then YouTube’s new premium service ‘YouTube Red’ may be perfect for you!
Twitter’s MoPub Launches Native Video Ads For Apps Oct 21, 2015 by Ginny Marvin Developers will be able to serve native video ads in their apps via MoPub Marketplace.
Twitter Pushes App Installs With “App Spotlight” For Profiles & “Install Actions” For Timelines Oct 21, 2015 by Martin Beck Twitter unveiled a new way that people can pin apps on their Twitter profile pages called App Spotlight. This appears to be in addition to pinning tweets to the top of a profile page.
Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve Oct 21, 2015 by Marketing Land How travelers are changing the way they search, shop and buy.
IAB: US Internet Ad Revenues Up 19 Percent In First Half of 2015, Driven By Mobile, Social, Video Oct 21, 2015 by Ginny Marvin Second quarter revenues hit a new record and top Q4 revenues for the first time.
Twitter Announces Native Video Ads, New App Install Features & Curation Tools Oct 21, 2015 by Danny Sullivan Today at Twitter Flight — Twitter’s annual developer conference — the company announced new ways for app installs to happen from profile pages and timeline, as well as the release of new curation tools, native video ads and more.
Stop Saying “It Depends” And Give Better Answers Oct 21, 2015 by Matt Umbro Success in digital marketing often depends on a number of factors, so it can be difficult to give clients definitive answers to their questions. But columnist Matt Umbro believes we can do better — here’s how.
Millennials Have Greatest Trust In Ads, Yet Are Among Heaviest Users Of Ad Blockers Oct 21, 2015 by Greg Sterling According to Nielsen’s “Global Trust in Advertising” report, Millennials (21–34) showed “the highest levels of trust in online and mobile formats.” Below is a comparison of ad types (digital and traditional media) and generational trust levels that reflect this finding.
Advanced Tactics For Social Marketing Professionals — Don’t Miss SocialPro Next Month Oct 21, 2015 by Marketing Land Invest your time and money in a conference that will maximize your social media efforts across owned, earned and paid campaigns. Marketing Land’s SocialPro is the clear choice for hardcore social media professionals, and here’s why.
Why Ads In Apps Can’t (And Probably Won’t) Be Blocked Oct 21, 2015 by Rob Rasko All eyes are on ad blocking, spurred in part by Apple’s iOS 9 release. Columnist Rob Rasko discusses what’s in store and explains why in-app ads aren’t likely to get blocked.
Twitter Polls Now Available To Everyone Oct 21, 2015 by Martin Beck Twitter’s simple 24-hour polling tool should be a popular way for brands to spark engagement on Twitter.
Best Practice Email Marketers Need Not Apply Oct 21, 2015 by Jose Cebrian Best practices are important, but if email marketers truly want to be successful, they need to look towards math, innovative technology and creative content, says columnist Jose Cebrian.
FAQ: What We Know About The Yahoo-Google Search Deal — So Far Oct 21, 2015 by Greg Sterling Consummating a long flirtation, Yahoo said yesterday that it had reached a search deal with Google. Here’s the official statement: In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads.
Study: Only 3% Of Facebook News Feed Is Promoted Content Oct 20, 2015 by Martin Beck Socialbakers study finds 24-29% of posts seen by a typical Facebook user come from Pages, with only about 10% of those being promoted posts.
Yahoo Announces 2015 Q3 Earnings: Revenue Up 7% YoY At $1.22 Billion Oct 20, 2015 by Amy Gesenhues CEO Marissa Mayer says results were largely within Yahoo’s forecasted expectations.