Oct 20, 20155 min read

Marketing Day: Facebook Instant Articles Come To iPhones, An E-Commerce Report & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Prove Your Social Marketing Chops and Win a Trip to SocialPro in Las Vegas Oct 20, 2015 by Marketing Land See how you stack up against your peers and win an all-expense-paid trip to Marketing Land’s SocialPro 2015 and your choice of an Apple iPad Mini, an Xbox One or a Sony PlayStation 4.
Facebook Rolls Out Instant Articles To All iPhone Users, Says Android Support Is Coming Soon Oct 20, 2015 by Martin Beck Facebook’s effort to speed the mobile news reading experience is picking up steam. Thousands of Instant Articles are being published daily by 14 outlets, with a big list of new partners coming on board in the coming weeks.
Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise Oct 20, 2015 by Pamela Parker The Minnesota-based retailer displays — and links to — its Halloween decor in immersive interactive videos set in a haunted house.
Recognizing And Coping With Exponential Change In Marketing Oct 20, 2015 by David Rodnitzky So long, Facebook and Google? Not any time soon. But columnist David Rodnitzky believes marketers need to recognize how rapidly change happens in our industry and find a balance between what works today and what may come tomorrow.
Four Reasons The Mobile Web Will Force Us To Become Better Content Marketers Oct 20, 2015 by Patrick Armitage The digital landscape is changing — and so must our content marketing strategy. Columnist Patrick Armitage discusses how content marketers can adapt to the mobile revolution.
Much Ado About Data Onboarding: A Key to Real-Time, People-Based Marketing Oct 20, 2015 by Mike Sands To get closer to real-time, people-based marketing, marketers need to embrace onboarding, says columnist Mike Sands. He delves into what it is and the key questions you should ask onboarding vendors.
5 CMOs Reveal How They Are Using Facebook To Elevate Their Brands Oct 20, 2015 by Amy Gesenhues “It’s the front page, water cooler and scrapbook,” says one CMO. Here’s how he and four other CMOs are taking advantage of it.
AdStage Labs Launches With Cross-Network Scripts And IFTTT Solutions Oct 20, 2015 by Ginny Marvin The new division, tasked with building innovative advertising solutions, launches with six new features for AdStage users.
Consumers Buy From Amazon But Want To Buy Directly From Brands Oct 20, 2015 by Greg Sterling According to a recent Nielsen “Global Trust in Advertising” report, “branded websites are the second-most-trusted advertising format, behind recommendations from friends and family.” That represents a huge marketing and e-commerce opportunity that isn’t being fully realized.
Location Paradox: Mobile Users Recognize Its Value, But Many Won’t Share It Oct 20, 2015 by Greg Sterling Call it the “location paradox.” Smartphone owners typically recognize that location improves mobile app experiences, but substantial numbers have concerns that keep them from authorizing location or turning on location services.
Consumer Content: The Breakdown Of Media Silos And Converged Marketing Oct 20, 2015 by Jim Yu As consumers engage with content across multiple platforms, brands need to realize the importance of converged media. Columnist Jim Yu discusses some ways you can meet this challenge within your own marketing teams.
Union Metrics Intros Real-Time Tool To Analyze All Of Twitterdom Oct 20, 2015 by Barry Levine The social analytics firm adds Tweet history access to its Social Suite.
GIFs Are Now Working For All Facebook Pages Oct 19, 2015 by Martin Beck The social network confirms global roll-out of animated GIF support for Facebook Pages.