I want to point out a contrarian point of view gained from being in the trenches for over a decade. As with anything or anyone else, take...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

TurboTax will be making its third appearance as a Super Bowl advertiser with its “It doesn’t take a genius to do your taxes” campaign....

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

You’re probably thinking, what’s the meta takeaway? What’s the one thing that I should carry with me as I round out my marketing plans...

As expected, the CMOs we interviewed this year offered a stellar round up of ads, from the popular, heartfelt campaigns like Dove’s...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Boasting itself as the, “…world’s largest audience of active, influential professionals,” LinkedIn has been focused on upping its...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Have you read anything good lately? This year, we asked leading marketers which business books made the biggest impact on their work in...

With the holidays quickly approaching, I thought I would get into the giving spirit and take a different approach to the content I...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Sure, Santa’s route list for his single night of deliveries is targeted, automated, geo-located and Google-mapped to precision these...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

So what are the most successful marketers doing right? Our expert columnists took a look at everything from ways to maximize a small...

Almost all businesses today say they want to focus on customers’ needs and delight them with great offerings in order to make them buy....

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Since last week’s Super Bowl campaign announcements from Wix and Butterfinger, both Honda and PayPal have announced that they, too, will...

2015 was a year of significant change for digital marketers, agencies and brands — many of whom watched and reacted as new platforms...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...