TurboTax will be making its third appearance as a Super Bowl advertiser with its “It doesn’t take a genius to do your taxes” campaign.
The brand is using a number of experts from various fields — including theoretical physicists Michio Kaku and Dr. S. James Gates and astrophysicist Nobel laureate George Smoot — to show how easy it is to do your taxes using Intuit’s TurboTax software.
“For the first time, we’re addressing the uncertainty and self-doubt many people have about doing their own taxes by showing how TurboTax delivers an effortless, highly personalized and playful experience so they can be confident their taxes are done right,” says Greg Johnson, the senior vice president of marketing for Intuit’s consumer tax group.
Created in partnership with the Wieden+Kennedy ad agency out of Portland, Oregon, the campaign involves radio, digital and social, in addition to its Super Bowl spots.
So far, the brand has released the following three Super Bowl teaser ads, with plans to release three more spots in January.
Dr. S. James Gates W2
Michio Kaku Absolute Zero
George Smoot Simple Questions
Along with its teaser ads and the 30-second spot to be aired during the Super Bowl, TurboTax says the campaign also will include two Spanish-language ads.
Wix, Butterfinger, Honda and newcomer PayPal all announced Super Bowl 50 ad campaign plans in December.
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