Dec 18, 20154 min read

Marketing Day: Amazon Air Cargo Plans, Top November Video Creators & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Amazon Is Reportedly Looking To Launch Its Own Air-Cargo Business Dec 18, 2015 by Martin Beck E-commerce giant is negotiating to lease 20 Boeing 767s to avoid shipping delays by third-party carriers, the Seattle Times reports.

Scan Your Landing Pages With AdWords Scripts Dec 18, 2015 by Daniel Gilbert Don’t waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing pages.

An In-Depth Look At Image Optimization: Fact And Future Dec 18, 2015 by Clay Cazier Columnist Clay Cazier separates known from unknown image optimization elements and looks to the future of the discipline.

Grabbing Those Last-Minute Holiday Sales With Search Dec 18, 2015 by Amy Bishop It’s crunch time — for holiday shoppers and Q4 goals alike. There’s still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals.

Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push Dec 18, 2015 by Allan Haims Columnist Allan Haims explores some recent holiday retail trends and explains why brick-and-mortar retailers need to step up their mobile efforts.

Marketing Land Quiz: Do You Know The Latest Facebook, Pinterest & WordPress Updates? Dec 18, 2015 by Amy Gesenhues Test your industry knowledge by answering these five questions pulled from this week’s headlines.

Coming In 2016: Revenge Of The Demand Marketers Dec 18, 2015 by Scott Vaughan Armed with new tools and data, demand marketers are influencing a marketing shift, and columnist Scott Vaughan believes that in the coming year, businesses and CMOs must support their needs.

Death Of The Salesman? And What Would That Mean For Marketers? Dec 18, 2015 by Claudine Bianchi As the role of the stereotypical salesperson fades, what will emerge? Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority.

MarTech Today: HTTPS Goes First, Buffer Adds Respond.ly & Google My Business API Dec 18, 2015 by Barry Levine Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible Dec 17, 2015 by Barry Schwartz If your pages work on HTTPS, Google will likely show the HTTPS […]

Top 10 Video Creators in November: The Ellen Show Jumps From No. 5 To No. 1 Dec 18, 2015 by Amy Gesenhues According to Tubular, November is the first month this year BuzzFeed did not own the top spot on its list of most-watched video creators.

Marketer’s Guide: Paid Media Campaign Management Platforms Dec 17, 2015 by Digital Marketing Depot The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerate and marketers demand more integrated channel capabilities. This free 48-page guide sponsored by Marin Software examines the current market for enterprise paid campaign management platforms and the considerations involved in implementation. It reviews the current […]