Allstate’s Newest @Mayhem Effort Depicts The Dark Side Of DIY, With Stories Unearthed Online
The company’s apparently decided that the imaginary scenarios it’s been depicting thus far aren’t realistic enough, so, in its latest...
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Marketing Day: Wix Super Bowl Teaser Ad, People-Based Marketing & Social Intelligence
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Wix Drops Its First Super Bowl 50 Teaser Ad Featuring “Kung Fu Panda” Characters
In December, website developing platform Wix was one of the first brands to announce it would be returning for its second appearance as a...
Obsessed with SEO and SEM? Supercharge Your Search Skills at SMX West.
Join us at Search Engine Land’s SMX West in San Jose March 1–3 for dynamic paid and organic search content and opportunities to make...
Marketing Day: Facebook Audience Network News, Emotional Analytics & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Yahoo Now Appears Headed Toward A Sale Of The Company
The reporting surrounding Yahoo has taken a very negative turn in the last month. An example is the New York Times’ piece this weekend...
Marketing Day: Top 10 YouTube Ads In December, Display Ad Report & Content Marketing Tips
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: Location Marketing, E-Commerce Resources & Taco Bell’s Super Bowl Ad
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Taco Bell To Reveal Its Next Big Menu Item At Super Bowl 50… We Think
After a two-year hiatus, Taco Bell announced today it would be returning as a Super Bowl 50 advertiser this year. The brand said it plans...
Marketing Day: Oracle Acquires AddThis, Local Marketing Tactics & Yahoo Layoffs
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Business Insider: Yahoo To Lay Off More Than 1,000 Employees
Ken Wolter / Shutterstock.com Business Insider says Yahoo is planning to reduce its staff by more than 1,000 employees. The layoffs would...
4 B2B Marketing Predictions For 2016
As we move into a new year, you read a lot about predictions. Being a CMO, I normally come up with my own, but this year, instead of...
#CES Live Blog: Facebook & Target On Mobile & Digital Marketing
How is mobile impacting how people buy and shop? A panel with Facebook and Target discusses that topic and more at the CES conference in...
Marketing Day: CES Live Blog, Instagram Ads & Apple’s App Store Report
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Vice’s Digital Chief: Unfollows Are The Most Important Social Media Metric
What’s the most important social media metric from your efforts? Not likes. Not shares. Not retweets. It’s unfollows. That’s what Mike...
CES Live Blog: 2016 Media Outlook: Group M & Nestle
What’s in store with media buying for 2016? That’s the topic of the 2016 Media Outlook: Group M & Nestle session at the CES conference in...
The Definitive Guide To Digital Brand Lift
“And we’ll do a brand lift study,” added the seller to sweeten the digital media deal she was proposing. I was in a midtown restaurant in...
Marketing Day: 10K-Character Tweets, SunTrust’s Super Bowl Debut & New Snapchat API
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
SunTrust Bank Announces Its Debut Appearance As Super Bowl Advertiser
First-time Super Bowl advertiser SunTrust Bank announced today it will be airing a national 30-second spot scheduled to run during the...
What Every Startup Needs To Know About Marketing
Seventy-five percent of all startups fail. Ouch. Considering that startups and venture funding are on the rise for the first time since...
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