The company’s apparently decided that the imaginary scenarios it’s been depicting thus far aren’t realistic enough, so, in its latest...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

In December, website developing platform Wix was one of the first brands to announce it would be returning for its second appearance as a...

Join us at Search Engine Land’s SMX West in San Jose March 1–3 for dynamic paid and organic search content and opportunities to make...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

The reporting surrounding Yahoo has taken a very negative turn in the last month. An example is the New York Times’ piece this weekend...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

After a two-year hiatus, Taco Bell announced today it would be returning as a Super Bowl 50 advertiser this year. The brand said it plans...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Ken Wolter / Shutterstock.com Business Insider says Yahoo is planning to reduce its staff by more than 1,000 employees. The layoffs would...

As we move into a new year, you read a lot about predictions. Being a CMO, I normally come up with my own, but this year, instead of...

How is mobile impacting how people buy and shop? A panel with Facebook and Target discusses that topic and more at the CES conference in...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

What’s the most important social media metric from your efforts? Not likes. Not shares. Not retweets. It’s unfollows. That’s what Mike...

What’s in store with media buying for 2016? That’s the topic of the 2016 Media Outlook: Group M & Nestle session at the CES conference in...

“And we’ll do a brand lift study,” added the seller to sweeten the digital media deal she was proposing. I was in a midtown restaurant in...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

First-time Super Bowl advertiser SunTrust Bank announced today it will be airing a national 30-second spot scheduled to run during the...

Seventy-five percent of all startups fail. Ouch. Considering that startups and venture funding are on the rise for the first time since...