First-time Super Bowl advertiser SunTrust Bank announced today it will be airing a national 30-second spot scheduled to run during the two-minute warning in the fourth quarter of the big game.
“We’re investing in this ad because the Super Bowl is a unique and proven forum to launch a national conversation,” said SunTrust Chairman and CEO William Rogers, Jr. in a news release announcing the campaign, “We want to be the spark that motivates people to take action, and give them tools and access to information to move closer to financial confidence.”
Created by the New York-based agency, StrawberryFrog, the the campaign will focus on “Lighting the Way to Financial Well-Being.”
“We believe that financial stress is a significant social concern, one that merits national attention,” says Rogers.
SunTrust CMO Susan Somersille Johnson says her company’s Super Bowl 50 ad is a shift from business as usual.
“It’s about raising awareness that financial stress is a serious issue and it’s time to do something about it,” says Johnson.
SunTrust shared the above image, which is a screenshot from its Super Bowl ad. A representative for the brand confirmed the bank will be releasing teaser ads before its official spot airs, with dates to be determined.
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