Jan 11, 20165 min read

Marketing Day: Top 10 YouTube Ads In December, Display Ad Report & Content Marketing Tips

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Top 10 YouTube Ads In December: Clash Of Clans Dominates With A Combined 63M Views Jan 11, 2016 by Amy Gesenhues Video gaming company Supercell owned half the list with its ads for “Clash of Clans” taking four spots, while its “Boom Beach” ad ranked No. 9.
How Apple Could Play Spoiler For The Search Ad Business Jan 11, 2016 by Mark Ballard Could Apple disrupt business as usual for search marketers in 2016? Columnist Mark Ballard explores the possibilities.
Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account Jan 11, 2016 by Jacob Baadsgaard Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms.
US Display Spend Will Overtake Search In 2016 [eMarketer] Jan 11, 2016 by Ginny Marvin Spurred by growth in video and native ad formats, advertisers will spend more on display advertising than search this year.
Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season Jan 11, 2016 by Purna Virji Tax marketers, pay attention! Columnist Purna Virji discusses some developments that may impact your search campaigns this year.
The Whole Nine Yards: What The NFL Can Teach Marketers About Brand Engagement Jan 11, 2016 by Jordan Kretchmer What can marketers learn from the Steelers, Cowboys and Packers? Columnist Jordan Kretchmer discusses what these NFL teams are doing to win big with community engagement.
Yesmail Report: Email Marketers Need To Walk Before They Can Run Jan 11, 2016 by Barry Levine The survey shows that a third of marketers want email integrated with other channels, but many marketers still aren’t even collecting email addresses through websites, apps or in-store encounters.
How To Make 2016 Your Best Content Marketing Year Ever Jan 11, 2016 by Quinn Whissen Are you ready to ramp up your content marketing strategy in 2016? Columnist Quinn Whissen reveals possible improvements that can help get you ahead of the curve.
Game On: The 2016 Marketing Land #HashtagBowl Is Coming Soon Jan 11, 2016 by Matt McGee For the fifth straight year, we’ll be tracking social media visibility in Super Bowl TV commercials. Here’s what to expect from that and all of our pre-game and post-game marketing coverage.
Total Holiday E-Commerce: $69 Billion, Mobile $12.7 Billion — comScore Jan 10, 2016 by Greg Sterling Mobile devices dominated the holiday shopping season, outpacing the PC in driving traffic to e-commerce sites and being used as shopping companions in physical stores. In addition, mobile commerce also grew significantly from 2014 (59 percent), though perhaps not as much as one might have anticipated.