Verizon is buying Yahoo for $4.83 billion
Following several rounds of bidding and rumors this weekend, it was confirmed this morning that Yahoo is being acquired by Verizon for...
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Marketing Day: Landing pages, data segmentations & content creation
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: Facebook targeting options, forecasting video trends & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Why mix-and-match marketing is the way forward
Remember “You’ve Got Mail”? Before it was a rom-com starring Tom Hanks and Meg Ryan, it was an amiable AOL greeting accompanied by a...
Is your online marketing agency relationship worth saving?
You may have heard the news when Katy Perry, Jessica Simpson, Simon Cowell and other stars were dumped by their significant others via...
How to manage your ad partners in regulated industries: Finance (part 2 of 5)
Welcome to part 2 of my five-part series on using advertising partners in highly regulated industries. If you work in one of these...
Marketing Day: June’s top 10 video creators, expanded text ads & Dollar Shave Club’
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Microsoft reports $22.6B in revenue for Q4, reaching $92B for its 2016 fiscal year
Microsoft has released its latest earnings report, announcing $22.6 billion in revenue for Q4 2016 and reaching $92 billion for its...
Marketing Day: Twitter verified accounts, Euclid Analytics & Google’s AMP for ads
From Marketing Land: Moz shows you the faster way to find duplicate local business listings Jul 19, 2016 by Digital Marketing Depot ...
Yahoo revenue up in Q2, but earnings per share miss expectations
Yahoo has reported hit-and-miss earnings today for the second quarter of 2016. The company says it earned about $1.31 billion, up from...
Marketing Day: Mobile-location data, Facebook app install ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Lowest rates for SMX East go up Saturday. Lock in the best savings today!
Searching for the best performing SEO and SEM tactics? Look no further than SMX East, the most highly anticipated search marketing...
[WATCH] Marketing Land Live #20: Amazon Prime Day recap
Amazon’s second Prime Day sales event is in the books and this year’s was a commercial and critical success. The company reported its...
Marketing Day: Google My Business case study, holiday retail strategies & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Google touts YouTube anti-piracy moves, critics remain critical
Google is a long-standing target of critics who claim that the company “encourages piracy.” While this is not a uniformly held view, and...
Marketing Day: Facebook Messenger gets Instant Articles, Instagram advertising & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
With third EU antitrust complaint, Google confronts $20 billion in potential fines
As expected, the European Commission (EC) filed a third “Statement of Objections” against Google parent Alphabet Inc. on Thursday. The...
Marketing Day: The Pokémon Go craze, Amazon Prime Day results & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
FTC spanks Warner Brothers for failure to disclose social influencer payments
You’d think that US brands and companies would know by now that if they pay “influencers” to promote a product and don’t disclose that...
Marketing Day: Simply Measured’s new API, Twitter news & OTT programming
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
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