Jul 12, 20165 min read

Marketing Day: Simply Measured’s new API, Twitter news & OTT programming

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Feed your search marketing obsession at SMX East Jul 12, 2016 by Marketing Land You can register for SMX East anytime and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300!
Simply Measured offers “first social measurement API” for marketers Jul 12, 2016 by Barry Levine Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries.
3 common mistakes made in do-it-yourself PPC Jul 12, 2016 by Pauline Jakober Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.
Twitter will tell brands more about people who see their tweets, visit their sites Jul 12, 2016 by Tim Peterson Twitter is opening Gnip’s Audience API so that any brand can access demographic and interest data about anyone who sees its tweets or visits its site.
7 lessons to jump-start your digital marketing in Asia Jul 12, 2016 by Eli Schwartz Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas.
MarTech Landscape: What is OTT programming and why does it matter? Jul 12, 2016 by Barry Levine Over-The-Top is a rapidly changing term, but it signifies a permanent change in how people consume content.
Redefining success: 3 dangers of email conversion inflation Jul 12, 2016 by Chad White Don’t label everything and anything a conversion. Columnist Chad White says you need to focus on the right metrics to get a better understanding of your campaign performance over time.
Google rolling out Showcase Shopping Ads – PLAs for broad product queries – and other Shopping updates Jul 12, 2016 by Ginny Marvin Ahead of the holiday push, Google is debuting a new ad and landing page format for retailers to show users more products.
As publishers see rising returns on video, Facebook is getting more of their ad campaigns Jul 12, 2016 by Ginny Marvin A new survey shows publishers remain wary of relinquishing control of their video revenue to third parties. Most are not participating in Instant Articles, for example.
3 reasons your content isn’t getting shared — and how to fix them Jul 12, 2016 by Jayson DeMers You’ve put time and effort into your content, but it’s not getting the traction you’d hoped for. What can you do? Columnist Jayson DeMers helps identify the underlying issue and suggests solutions.
Twitter’s live TV lineup grows with three Bloomberg weekday shows Jul 12, 2016 by Tim Peterson Bloomberg will air three of its weekday news shows live on Twitter, and the companies will share the resulting ad revenue.
In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion Jul 11, 2016 by Greg Sterling Only 5 percent of app users make in-app purchases, yet they drive much more publisher revenue than app-based advertising.
Facebook’s testing another ad-free Pages design for desktop Jul 11, 2016 by Tim Peterson Facebook is testing a new look for its desktop Pages that drops right-hand ads and repositions the page’s cover photo, profile photo and navigation bar.