Jul 14, 20165 min read

Marketing Day: Facebook Messenger gets Instant Articles, Instagram advertising & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Valassis announces new service to trigger mobile coupons from TV/radio ads or videos Jul 14, 2016 by Barry Levine Marketing services firm says Audible Offers is the first such widescale effort connecting ads or videos heard through speakers to a mobile wallet.
Facebook brings Instant Articles to Messenger Jul 14, 2016 by Tamar Weinberg A more instant article experience is coming to your Facebook Messenger app.
Mobile marketing AMPlification: Content, performance and measurement Jul 14, 2016 by Jim Yu What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
Suffered a rankings drop? Use this checklist to diagnose why Jul 14, 2016 by Ian Bowden Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic.
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others Jul 14, 2016 by Barry Levine The new product, free during its beta phase, displays everything from the tools’ APIs.
Introducing the “Influencer Marketing Technology Landscape” Jul 14, 2016 by Travis Wright How do you know which influencer technology platform is right for you? Columnist Travis Wright summarizes a new guide that aims to demystify the influencer martech space.
How to conjure big PPC profits with a few hundred dollars Jul 14, 2016 by Larry Kim Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.
Marketers must learn hard lessons of mobile to succeed with IoT Jul 14, 2016 by Josh Manion As the Internet of Things gains traction, are marketers ready? Columnist Josh Manion takes a look at what we can learn from mobile and what marketers must do to prepare.
How Pokémon Go will level up local advertising Jul 14, 2016 by Adam Dorfman Contributor Adam Dorfman discusses how local businesses may be able to capitalize on Pokémon Go, the augmented reality game for mobile that’s become an overnight success.
Graphing trends can make you better at calling A/B tests Jul 14, 2016 by Brian Massey How do you know when to keep an A/B test running or to stop it before it costs you revenue? Columnist Brian Massey walks you through the nitty-gritty of trend graphs.
With third EU antitrust complaint, Google confronts $20 billion in potential fines Jul 14, 2016 by Greg Sterling AdSense for Search contracts with publishers are the focus of the new charges coming from from the European Commission.
Why talent was the elephant in the room at Cannes Lions Jul 14, 2016 by Penry Price How can marketers find and retain talent? The question was a hot topic at this year’s Cannes Lions, and columnist and LinkedIn VP Penry Price was on hand to reveal what he learned.
Ready to step up your game with Instagram advertising? Jul 13, 2016 by Digital Marketing Depot Explosive user growth. Rapid platform expansion. Expanding brand opportunities. There are countless reasons to bring your brand to Instagram. But do you know what it takes to drive success once you’re there?