The business case to merge sales & marketing ops
Generating, acquiring, serving and delighting customers has become the ultimate team effort for B2B organizations. This effort doesn’t...
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Break through 5 common barriers to contextual marketing and connected experiences
If so, then you have a powerful foundation for fueling genuine 1:1 engagements at the right time and place in a buyer’s journey, an...
What do employee reviews really say about your agency?
I’m also obsessed with data. At 3Q, we measure both internal and external Net Promoter Score and client and team attrition, and we use a...
What’s a blockchain? And how could it change marketing & advertising?
From Consensys’ white paper on blockchains While the jury is still out on Bitcoin’s contribution to civilization, the digital currency...
Marketing Day: Google’s ‘One True Answer’ problem, B2B content marketing & mo
From Marketing Land: [Reminder] Live Webinar: Intro to Agile Marketing Mar 6, 2017 by Digital Marketing Depot Are you struggling to keep...
Marketing Day: Google’s location tracking, mobile marketing ROI & Facebook Messenger
From Marketing Land: Google’s location tracking is better now than ever before Mar 3, 2017 by Andy Taylor Columnist Andy Taylor notes...
[Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and more
All eyes were on Snap this week, as the parent company of Snapchat had a successful IPO on Thursday that immediately valued the company...
Marketing Day: 2017 email benchmark report, Denny’s wins Twitter & Instagram Story ads
From Marketing Land: Marketers are sending fewer emails & getting better open rates [SendGrid] Mar 2, 2017 by Amy Gesenhues SendGrid...
What to expect when you attend SMX West. Here’s your special preview!
SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative...
Marketing Day: Twitter’s new anti-abuse tools, YouTube TV subscription service & more
From Marketing Land: Twitter extends abuse blocking to main timeline, puts offenders on timeout Mar 1, 2017 by Tim Peterson People can...
Marketing Day: Martech data, avoiding fake news on GDN & YouTube’s latest milestone
From Marketing Land: 5 ways you can improve your new business’s visibility on Google Maps Feb 28, 2017 by Wesley Young Columnist Wesley...
Marketing Day: B2B marketing tips, Google analytics & Amazon’s virtual assistants
From Marketing Land: [Reminder] Upcoming webinar — Build Your Ultimate Martech Stack Feb 27, 2017 by Digital Marketing Depot It’s not...
[Reminder] Upcoming webinar — Build Your Ultimate Martech Stack
Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services and Operations, as they discuss the...
Take your customers off mute: 3 tips for customer feedback
Customer feedback is important. Period. It’s useful for everything from employee training to product improvements to marketing. There’s...
Selecting a CMS
Selecting the right content management system (CMS) is a critical part of creating your business website. From basic capabilities for...
Marketing Day: Facebook Live streams, Amazon Alexa & marketing automation
From Marketing Land: What will paid advertising look (sound) like on Amazon’s Echo and Dot? Feb 24, 2017 by Justin Freid Amazon is...
Amazon Alexa surpasses 10,000 skills
Amazon has announced another Alexa-related milestone: more than 10,000 skills are now available. (A “skill” is Alexa’s equivalent of a...
Marketing Day: Machine learning, Facebook ad news & a report on Snapchat usage
From Marketing Land: Why UX is pivotal to the future of SEO Feb 23, 2017 by David Freeman As search engine algorithms become more...
Marketing Day: Hyperlocal marketing, Twitter’s Custom Profiles & Instagram news
From Marketing Land: Will my organic rankings suffer if I don’t have a blog? Feb 22, 2017 by Stephanie LeVonne A blog can be a major...
Beyond the ad: How to incorporate purposeful mission into brand practices
Airbnb’s recent Super Bowl commercial, created in three days and including no more branding than an end-card icon, flaunted a company...
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