Feb 23, 20174 min read

Marketing Day: Machine learning, Facebook ad news & a report on Snapchat usage

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Why UX is pivotal to the future of SEO Feb 23, 2017 by David Freeman As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.
Has machine learning created a new model for SEO ranking? Feb 23, 2017 by Larry Kim When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.
7 ways small retailers can compete with retail giants using Google Shopping Feb 23, 2017 by Andreas Reiffen Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.
On a buying spree, Hootsuite adds analytics provider LiftMetrix Feb 23, 2017 by Barry Levine Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate ROI.
Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp Feb 23, 2017 by Barry Levine A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad targeting.
Brainshark, Highspot join their products into ‘only complete sales enablement solution’ Feb 23, 2017 by Barry Levine While the products remain independent, an integrated version combines sales training, content creation and organization, and publishing.
LinkedIn Ads: How to target your ideal prospect, every time Feb 23, 2017 by AJ Wilcox Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost.
Facebook opens mid-roll ads to more Live broadcasters, starts non-live test Feb 23, 2017 by Tim Peterson Eligible video creators in the US will be able to insert 20-second ad breaks four minutes into live streams with at least 300 concurrent viewers.
5 tips for sending an email blast without getting blacklisted Feb 23, 2017 by Scott Heimes Marketers need to plan carefully to ensure their email campaigns actually reach inboxes. Columnist Scott Heimes outlines five tips to help you avoid the dreaded blacklist.
Facebook, Google the global app-install leaders, but Twitter wins for retention Feb 23, 2017 by Greg Sterling Apple Search Ads also delivered high user retention for non-gaming apps.
Survey: Snapchat is a fleeting hobby, and ads don’t stick Feb 23, 2017 by Tamar Weinberg A recent survey by Fluent found that Snapchat is definitely popular among the younger demographic — but it may just be a fad.
What distinguishes conversion optimization from good design? Feb 23, 2017 by Brian Massey Columnist Brian Massey argues that conversion optimization is distinct from other web marketing practices.
All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017 Feb 22, 2017 by Digital Marketing Depot The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business.