Marketing Day: Hyperlocal marketing, Twitter’s Custom Profiles & Instagram news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Will my organic rankings suffer if I don’t have a blog? Feb 22, 2017 by Stephanie LeVonne A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.

2. Hyperlocal marketing will soar in 2017: 5 tips to stay on top Feb 22, 2017 by Jim Yu As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.

3. Skyhook announces ‘next-gen geofencing’ based on global WiFi database Feb 22, 2017 by Greg Sterling The company says it has developed a more accurate methodology for store visitation measurement.

4. 3 ways artificial intelligence is transforming B2B marketing Feb 22, 2017 by Peter Isaacson It’s not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes.

5. Case study: Location data outperforms online signals as e-commerce targeting tool Feb 22, 2017 by Greg Sterling Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only.

6. How to keep your app users from dumping you Feb 22, 2017 by Josh Todd How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for more.

7. Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human Feb 22, 2017 by Tim Peterson Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages.

8. Instagram’s carousel format can now include more posts, be used outside of ads Feb 22, 2017 by Tim Peterson Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos.

9. Beyond the ad: How to incorporate purposeful mission into brand practices Feb 22, 2017 by Megan Hannay In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices.

10. Dovetale launches tool for automatically finding influencers through photo-matching Feb 22, 2017 by Barry Levine A brand uploads an image with the desired look-and-feel, and the platform finds influencers who have posted similar images.

11. Pegasystems’ new AI-powered Self-Service Advisor wants to be your informational concierge Feb 22, 2017 by Barry Levine The customer engagement platform’s new help solution uses its intelligence to provide context and save time.

Online Marketing News From Around The Web:

Blogs & Blogging

1. 5 Tips for Getting More Experience in Your Blogging Niche, The Blog Herald

Business Issues

1. Apple to Open New Campus in April, Wall Street Journal

2. Now Twitter loses head of entertainment talent and director of finance, TechCrunch

3. The woman who helped build Michelle Obama’s brand is joining Instagram, Recode

4. Waze Carpool targets more U.S. cities, Latin America for expansion, TechCrunch

5. Why Facebook and Snapchat Are Spinning Off Mobile Incubators, Adweek

Content Marketing

1. 4 Content Marketers Experimenting Their Way to Engagement, CMS Wire

2. The Difference Between Content Marketing and Social Marketing, Simply Measured

Conversion Optimization

1. 10 Fascinating Tips to Skyrocket Conversion Rates 267% In One Week, Ignite Visibility

2. 3 “Spammy” Website Tricks that Can Double Your Conversions, Kiss Metrics

3. How CRO led to a huge increase in Bookify downloads, 3Q Digital

4. Making Your Case with Conversion Rate Optimization, Luna Metrics

Copywriting, Design & Usability

1. 19 words and phrases to weed out of your marketing copy, Econsultancy

2. Adaptive Vs. Responsive Design, Usability Geek

3. How To Use Shadows And Blur Effects In Modern UI Design, Smashing Magazine

4. Sherlock Holmes and Mastery of the Craft of Writing, Copyblogger

Domaining

1. Apple quietly bought iCloud.net domain, shuts down eponymous social network, TechCrunch

2. Full page ads with no domain name? That’s strange., Domain Name Wire

E-Commerce

1. 5 e-retail planning tips for holiday 2017, Internet Retailer

2. Amazon plans to sell beer and wine at its new high-tech convenience store, Recode

3. Amazon spends a lot to secure dominance – don’t expect that to change, Internet Retailer

4. eBay Deploys Artificial Intelligence to Benefit Sellers, Small Biz Trends

5. Five Steps to Getting Started With eCommerce Digital Marketing, Smokehouse SEO

6. How Post-Purchase Marketing is Key to Customer Retention, Multichannel Marketer

7. How to Reduce Fears and Bring Clarity to the Checkout, Shopify Plus

8. Shoppers in the UK spend more online in January, but sales growth slows, Internet Retailer

Email Marketing

1. 4 Ways the Email Newsletter Is Making News Better, Convince and Convert

2. Email Marketing Hacks: Read This Checklist Before Hitting Send, Jeff Bullas

General Internet Marketing

1. 4 best practices to move the needle on digital advertising, VentureBeat

2. How to Shift from Marketing Automation to Engagement Marketing, Marketo

3. More brands ask their ad buyers to blacklist Breitbart, Digiday

4. What is Influencer Marketing?, Crazy Egg

Internet Marketing Industry

1. B2B Marketers Using Account Based Marketing Now Gain Deeper Insights and Greater Precision from Enhancements to Madison Logic’s Activate ABM(TM) Platform, Market Wired

2. BigCommerce Appoints Alexandra Shapiro as Chief Marketing Officer, Business Wire

3. Ecrebo secures investment from Air Miles and Nectar founder Sir Keith Mills, Ecrebo

4. Factual Expands Operations to Support Rapid Growth in Booming European Market, Market Wired

5. Start-up Adimo eyes global growth with £1m funding deal, The Scotsman

MarTech

1. Building Blocks: Jenna Weinerman, Marketing Director at Updater talks Marketing Tech, MarTech Advisor

2. Chat Bots Are Winning Over Social Media Users, Adweek

3. Four ways AI is already being applied to sales and marketing, Econsultancy

4. How artificial intelligence will transform marketing, Mobile Commerce Daily

5. How to Use Blockchain Technology to Retain More Customers, CMS Wire

6. The Technology Challenges Holding Marketers Back from Single Customer View, eMarketer

7. With Ad Tech, Nielsen Catalina Solutions Sheds Its One-Trick-Pony Reputation, AdExchanger

Mobile/Local Marketing

1. U.S. iPhone Users Spent An Average of $40 on Apps in 2016, Sensor Tower

2. Common Mobile Mistakes: How to Choose the Right Ad Formats, AdAge

3. Contextualized and individualized shopper experience key to mobile campaigns, Mobile Commerce Daily

4. Mobile Content Marketing: Three Crucial Truths for Better Mobile Content, Top Rank Marketing Blog

5. The Best A/B Testing Tools For Mobile Apps, Search Engine People

6. The New York Times is experimenting with mobile-specific headlines – Digiday, Digiday

7. WhatsApp Snapchat copycat feature gives marketers more options, Mobile Commerce Daily

8. Why Payment Companies Are Flocking To Messaging Apps, Fast Company

Social Media

1. 20 Creative Ways to Use Social Media for Storytelling, The Buffer Blog

2. 3 Tips for Creating a Social Strategy Fueled by User-Generated Content, Adweek

3. Facebook Automatic Placements: Considerations before Testing, 3Q Digital

4. Facebook in talks to live stream one MLB game per week – sources, Reuters

5. Facebook’s next hardware play? Instagram Spectacles, VentureBeat

6. How to Use Hashtags on Instagram, Tailwind Blog

7. Look Who Else Is Following Snapchat, eMarketer

8. Pinterest Is Extending Promoted Pins to Ireland, Australia and New Zealand, Adweek

9. Social Media Influencers: Who They Are & What They Do, MarketingProfs

10. The Social Generations: Millennials Ask, Gen X Buys & Baby Boomers Observe, Sprout Social

11. Why Business Is About to Boom for Social Media Agencies, Convince and Convert

12. Will Snapchat suffer from WhatsApp’s new “Status” feature?, Econsultancy

Video

1. 3 Creative Ways to Use Live Video for Business, Social Media Examiner

2. What Do Teen Influencers Watch on YouTube?, eMarketer

3. YouTube Movie Trailers Leaderboard Oscars 2017, Think with Google