This white paper from Branch Metrics covers: An overview of web and app attribution as they have developed. The challenges faced by...

multiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick...

new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer...

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand...

Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much...

“State of Digital Marketing Analytics in the Top 1000 Internet Retailers” reviews the use of core web analytics technologies and examines...

You need more than just first-party party data to truly unlock your campaign’s potential. Combining first and third party data broadens...

Google announced on today that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to more...

Understand marketing objectives Most marketers have several different goals that drive their strategies and programs. Typically, we are...

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic,...

Announced last week, user groups can be used to organize access and control product permissions across entire teams. The feature is only...

More companies are trying to conduct A/B testing as a means to increase conversions, but they discover that most experiments do not...

The Super Bowl is the single most viewed televised event in the US. Every year, more than 100 million people tune in to see who will be...

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...

As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality of each...

AdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it launched cross-channel...

in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the...

Social data doesn’t prove social success. And yet most marketers use engagement as their top social metric. Social data does offer vital...

Identifying what customers need and delivering it profitably is the essence of marketing. We know that delivering products and services...

At a very high level, brands can boil this concept down to execution across eight product page components: product title, product...