Enable attribution across all channels, platforms and devices

It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt.

This white paper from Branch Metrics covers:

1. An overview of web and app attribution as they have developed.

2. The challenges faced by today’s web and app attribution.

3. The shortcomings of fingerprinting and cookie-based attribution methods.

4. The benefits of industry-leading people-based attribution and its benefits.

Visit Digital Marketing Depot to download “Ultimate Guide to Web and App User Attribution.”