Adobe AdLens helps you manage and optimize search, display and social advertising as a unified campaign. Adobe SiteCatalyst, a real-time...

announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or...

Many variables play an important role when you’re analyzing search engine optimization efforts. This includes factors such as site...

When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics, consider that a metric is, in...

Yesterday Facebook profile analytics took a step up with the release of WolframAlpha personal analytics. Logged in members (tied to the...

Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to...

This morning they’ve launched a site called Facebook & CNN Election Insights. It offers a snapshot of how much discussion is happening on...

Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey...

In our rapidly evolving world of marketing analytics, especially with the daily articles on “Big Data” streams, predictive analytics and...

Pricing ranges from free for the barebones “Basic” account up to $25 per year for the “Pro” account, which provides unlimited lists of...

SEOmoz has expanded their offerings today as they announced the acquisition of Portland based Twitter analytics company Followerwonk. The...

Social media marketing can be an effective way to generate exposure among potential new customers. Done right, that exposure can be...

Somehow they figure that the simpler tools on the market (such as Google’s free Content Experiments tool) won’t be able to handle their...

Ever since Facebook started displaying Reach data directly on Facebook fan pages, here at Marketing Land and Search Engine Land we have...

One of the more notable changes (from both the user and the marketer’s perspective) is that Firefox will now encrypt all searches made...

Last week Google announced 3 upgrades that will make testing with the tool significantly easier and more powerful. Below I discuss each...

According to eMarketer, there will be more than 106 million smartphone users in the U.S by the end of this year, and that number is...

introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version....

If you are serious about measuring social media, here are seven pitfalls that can lead you down the dark path to frustration and failure...

Waitresses are great at this. And as far as I can tell, the over-worked ones at diners and dives often have the best 6th-sense for how to...