New Google Analytics Interface Becomes Standard

There’s no turning back now. A little over a year after

introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version.

The new GA, which is built on an entirely new platform, includes the user interface changes first announced last May. In addition, it features a number of new reports unveiled since, including:

1. Real-time stats

2. Multi-channel funnels

3. Load-time measurements

4. Social reports (including on backlinkURLs)

5. Mobile reports

6. Flow map visualizations and

7. Content experiments

The additions to Google Analytics have been generally positively received by the web marketing community.