In my last post, I covered customer lifetime value calculations and how to leverage CLV to identity high- and low-value audience...

Today, I am going to reveal my secret sauce for marketing analytics. This simple method is so powerful that anyone can start applying it...

The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative...

I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in...

announced it has acquired UK-based marketing attribution firm DC Storm. DC Storm brings an attribution, measurement and reporting...

As I’ve said in previous columns, marketers can no longer rely on their communication skills alone to get the job done. They must become...

Today, Origami Logic released its new Marketing Intelligence Platform to help enterprises aggregate and analyze their online marketing...

Google Analytics announced the launch of Roll-Up Reports yesterday, a new reporting tool that aggregates executive-level business data...

The tide rose, we’re standing waist deep, and, as the landscape steadies, the short-term shifts have become less dramatic. To get away...

Start by focusing on two issues. First, not only should the end conversion numbers be tied back to all touch points in the funnel, but...

Media Optimizer and Analytics products. The company updated the predictive modeling algorithms used by Media Optimizer for campaign...

This week, Google added Content Groupings in the Behavior Flow area of Google Analytics. Behavior Flow provides a visualization of how...

Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad...

Many online marketers dismiss usability as a critical part of the user experience. A delightful experience requires effective and...

We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping...

Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google...

acquiring marketing analytics and attribution platform, Adometry. “Google Analytics Premium and its hundreds of customers, will now have...

Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google...

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time...

“Permalink has been around for a while as a means to share assets. We just enabled new asset classes – such as goals – to be shared via...