Aimed at creating web pages that load faster on mobile devices, Google’s AMP – short for accelerated mobile pages – was announced in...

In 2015, marketing attribution took huge leaps forward. Many marketers are now able to understand the incremental value of their...

Landing page testing is a great way to make the most out of your traffic. They’re already on your page — you just need to increase the...

Every customer who completes an act of conversion on your website does so in the face of risk. Risk is part of every e-commerce...

Usually, I’m reluctant to cover reports that point to solutions offered by the report’s sponsor. That’s the case with a new report, out...

What a year it was for Conversion and Analytics. Just in case you didn’t read (or listen to) every single Marketing Land column I wrote...

You can spend millions on paid media or search engine optimization, but if your website and landing pages aren’t up to snuff, you might...

With new technologies and a mountain of data at our fingertips, sorting and analyzing data have become more essential than ever before....

Top brands like Walgreens have stated that attribution is on their wish list to figure out in 2016, so why shouldn’t it be on yours? The...

The most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka!” but “That’s funny…” — Isaac Asimov...

Ask someone why he would choose one brand or company over another, and he’ll likely say “price.” It’s certainly true that a competitive...

London is to Shakespeare what Wisconsin is to cheese, what Philadelphia is to cheese steaks, and what Houston is to humidity. So I was...

The best thing about today’s data and analytics industry is the people that make it up. Every day, I count myself lucky to be surrounded...

As marketers wrap up their strategies for this holiday season, search engine optimization (SEO) is obviously at the top of their to-do...

The value of online customer reviews can hardly be overstated, though perhaps it approaches being over-documented. To sum up just a bit...

Attribution reports and results can be complicated and can take a lot of energy just to set up correctly. Once your marketing team has...

Let me be up front: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,”...

I spend my days surrounded by some of the boldest, most innovative thinkers in the digital marketing universe — and it’s pretty...

Google has rolled out a new feature called Calculated Metrics that extends the power of Google Analytics by letting users create new...

According to a recent study, B2B companies are spending 50 percent of their marketing and sales budgets generating leads that are never...