According to a recent study, B2B companies are spending 50 percent of their marketing and sales budgets generating leads that are never pursued. It’s a classic sales dilemma: how often do you reach out to a lead before moving on to the next one?
In this webcast, Barry Levine and Gary Gerber review the latest marketing and sales automation software and show you how to boost sales conversion, with or without automation, to maximize the return on every lead.
Attendees will learn how to align their sales and marketing efforts to save time and money, how to optimize their producers’ time and maximize their success, and how artificial intelligence is revolutionizing companies’ ability to engage prospects.
Register now for “No Lead Untouched: How to Boost Lead Conversion,” produced by our sister site, Digital Marketing Depot, in partnership with Conversica.
Barry Levine is a technology writer focusing on marketing tech and a TV/web producer who has worked in interactive media and TV since 1986 and in linear media (film, TV) for a dozen years before that. He founded and ran the web department at Thirteen/WNET, the major PBS station in NY.
Gary Gerber is Senior Director and Head of Product Marketing at Conversica, provider of the first lead conversion software that uses an artificial intelligence persona to engage prospects in natural two-way email conversations to qualify every single lead before turning it over to sales.
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