Questions remain about GDPR enforcement in the US as the compliance deadline inches closer
If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling...
top of page
Search
Quantcast, Smaato release tools in support of the IAB Framework for GDPR
With GDPR-Day arriving in less than two weeks, ad tech vendors are beginning to launch consent mechanisms that conform to the Interactive...
The story of data, Part 2: Where are we now?
Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...
Google issues updated GDPR guidance to publishers on how to gain consent from users
CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the...
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution withi
multiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick...
As GDPR approaches, marketers are moving away from their reliance on third-party data
GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping...
Google rolls out new ID requirements for US political ads
blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political...
Four publisher groups to Google: Your GDPR proposal ‘severely falls short’
In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into...
Twitter updates TOS and privacy policy to comply with GDPR
The post, titled “Continuing Our Commitments to Privacy & Transparency,” comes in advance of the May 25, 2018, deadline for complying...
Segment employs its hub position to implement GDPR deletion or suppression requests
Segment acts as a universal API, connecting more than 200 marketing and analytical tools to its client companies so they don’t need to do...
WFA to brands: Go beyond GDPR for online data transparency
manifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a...
Facebook to change terms of service for members outside Europe ahead of GDPR
The move, reported by Reuters today, comes as the EU prepares to begin enforcing the General Data Protection Regulation (GDPR) next...
MarTech Today’s GDPR guide for marketers is now available
GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything....
Tech companies organize two efforts to support personal data management — both called Open GDP
The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging...
Senators introduce privacy ‘bill of rights’ to protect consumer data
Earlier this month, US Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to...
Here are some more misconceptions about GDPR
There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard...
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s...
How Salesforce and Demandbase are handling GDPR for B2B
To get a sense of how B2B-oriented companies are responding to the upcoming General Data Protection Regulation (GDPR), we checked in with...
9 steps you can take now to get prepared for GDPR
GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data...
Facebook CEO Mark Zuckerberg will testify before Congress next week
announced Wednesday. Zuckerberg will face the committee on April 11. It’s the first of three potential hearings where he could face...
bottom of page