Fahad HMay 17, 20183 min readQuestions remain about GDPR enforcement in the US as the compliance deadline inches closerIf you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling...
Fahad HMay 16, 20181 min readQuantcast, Smaato release tools in support of the IAB Framework for GDPRWith GDPR-Day arriving in less than two weeks, ad tech vendors are beginning to launch consent mechanisms that conform to the Interactive...
Fahad HMay 16, 20181 min readThe story of data, Part 2: Where are we now?Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...
Fahad HMay 14, 20181 min readGoogle issues updated GDPR guidance to publishers on how to gain consent from usersCookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the...
Fahad HMay 14, 20181 min readGoogle to stop media buyers from using DoubleClick IDs, keeping measurement & attribution withimultiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick...
Fahad HMay 10, 20181 min readAs GDPR approaches, marketers are moving away from their reliance on third-party dataGDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping...
Fahad HMay 7, 20181 min readGoogle rolls out new ID requirements for US political adsblog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political...
Fahad HMay 1, 20181 min readFour publisher groups to Google: Your GDPR proposal ‘severely falls short’In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into...
Fahad HApr 25, 20181 min readTwitter updates TOS and privacy policy to comply with GDPRThe post, titled “Continuing Our Commitments to Privacy & Transparency,” comes in advance of the May 25, 2018, deadline for complying...
Fahad HApr 25, 20181 min readSegment employs its hub position to implement GDPR deletion or suppression requestsSegment acts as a universal API, connecting more than 200 marketing and analytical tools to its client companies so they don’t need to do...
Fahad HApr 23, 20181 min readWFA to brands: Go beyond GDPR for online data transparencymanifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a...
Fahad HApr 20, 20181 min readFacebook to change terms of service for members outside Europe ahead of GDPRThe move, reported by Reuters today, comes as the EU prepares to begin enforcing the General Data Protection Regulation (GDPR) next...
Fahad HApr 20, 20181 min readMarTech Today’s GDPR guide for marketers is now availableGDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything....
Fahad HApr 18, 20181 min readTech companies organize two efforts to support personal data management — both called Open GDPThe upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging...
Fahad HApr 17, 20182 min readSenators introduce privacy ‘bill of rights’ to protect consumer dataEarlier this month, US Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to...
Fahad HApr 17, 20181 min readHere are some more misconceptions about GDPRThere is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard...
Fahad HApr 12, 20182 min readYouTube to stop supporting third-party ad serving in EU in May, citing GDPRYouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s...
Fahad HApr 9, 20181 min readHow Salesforce and Demandbase are handling GDPR for B2BTo get a sense of how B2B-oriented companies are responding to the upcoming General Data Protection Regulation (GDPR), we checked in with...
Fahad HApr 5, 20181 min read9 steps you can take now to get prepared for GDPRGDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data...
Fahad HApr 4, 20182 min readFacebook CEO Mark Zuckerberg will testify before Congress next weekannounced Wednesday. Zuckerberg will face the committee on April 11. It’s the first of three potential hearings where he could face...
