
Apple Has Twice The Global “Ad Impression Share” Of Android
report from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for...

Top 5 Ways To Use Reviews For Better App Store Optimization (ASO)
App store optimization (ASO) is the process of improving an app’s rank in an app store for search results related to the app. It’s the...

5 Reasons QR Codes May Not Be As Dead As We Think
It’s always difficult to admit when you are wrong about something, especially when you have spent a lot of time publicly railing against...

Google Quietly Testing Offline Store Visits Tracking
Last month Google announced a program called “Estimated Total Conversions.” That program is intended to report or provide visibility into...

Report: App Session Times Run Longer On Tablets, But App Usage Is More Frequent On Smartphones
Adobe Mobile Services for its Marketing Cloud platform, Adobe has released an app engagement report based on data from more than 600...

Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App
Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it’s 64 percent). The firm’s latest smartphone...

iPad Air Has Blockbuster Opening Weekend
According to data from app marketing platform Fiksu, the iPad Air is “is seeing five times the usage the iPad 4 did two days after launch...

Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones &
report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent...

Report: Despite Competition iPad Still 81 Percent Of Tablet Traffic
Firms that track device shipments, such as Gartner and IDC, have projected a major decline in the iPad’s market share. However in North...

Pew: US Tablet & E-Reader Ownership Now At 43 Percent
released new survey data about tablet and e-reader ownership in the US. Previously, the organization had said that US tablet ownership...

Report: iPhone 5 Models Driving 40 Percent Of Traffic
data from ad network Chitika, the iPhone 5 together with the just released 5s and 5c models are now responsible for more than 40 percent...

Chrome Browser Grows To 3 Percent On iOS
Estimated Total Conversions analytics offering. Chrome is the most widely used browser in the world, with a nearly 40 percent global...

Smartphone Market: Android Plateaus But Google Near 100 Percent Audience Reach
The August comScore US smartphone market share report is out. The story is familiar: Apple and Samsung are the top two OEMs, while others...

Would The Real Siri Please Stand Up: Susan Bennett Identified As Woman Behind Iconic iPhone Voice
voice behind iPhone’s Siri as professional voiceover actor Susan Bennett. CNN reporter Jessica Ravitz said Bennett decided to come out of...

Q3 2013 Roundup: Analyzing IOS 7 And The Evolving Mobile Landscape
A recent study published by Chitika Insights found that nearly 32% of North American iOS-based Web Traffic was generated by iOS 7 users...

Boom: iPhone Sales Top 9 Million, 200 Million On iOS7
The press release just came out: Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models,...

3 Key iOS 7 Features Marketers Should Care About
Image via Apple On September 18, Apple rolled out its new mobile operating system, iOS 7. Described by Apple SVP of Design Jony Ive as...

Apple iPhone Reviews Roundup: iOS 7, 5S Win Raves
disaster.” The flagship iPhone 5S becomes available on Friday. My suspicion is that we’ll see some sort of combined press release on...

Morning After iDay: iPhone 5C, Touch ID And iWork
However almost everything else about yesterday’s iPhone event was predicted and endlessly discussed prior to the appearance of Tim Cook &...
























