The incredible change we’re all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn...

The incredible change we’re all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn...

Start by focusing on two issues. First, not only should the end conversion numbers be tied back to all touch points in the funnel, but...

Start by focusing on two issues. First, not only should the end conversion numbers be tied back to all touch points in the funnel, but...

Media Optimizer and Analytics products. The company updated the predictive modeling algorithms used by Media Optimizer for campaign...

Media Optimizer and Analytics products. The company updated the predictive modeling algorithms used by Media Optimizer for campaign...

This week, Google added Content Groupings in the Behavior Flow area of Google Analytics. Behavior Flow provides a visualization of how...

This week, Google added Content Groupings in the Behavior Flow area of Google Analytics. Behavior Flow provides a visualization of how...

The “holy grail” for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from...

The “holy grail” for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from...

Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad...

Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad...

We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping...

We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping...

Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google...

Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google...

launched last year to provide real-time video advertising analytics and much-needed verification tools to give customers transparency...

launched last year to provide real-time video advertising analytics and much-needed verification tools to give customers transparency...

acquiring marketing analytics and attribution platform, Adometry. “Google Analytics Premium and its hundreds of customers, will now have...

acquiring marketing analytics and attribution platform, Adometry. “Google Analytics Premium and its hundreds of customers, will now have...