Fahad HJul 22, 20161 min readThree of the most important data segmentations for any Google paid search analysisJust a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant...
Fahad HJul 22, 20161 min readThree of the most important data segmentations for any Google paid search analysisJust a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant...
Fahad HJul 20, 20163 min readChristmas in July: 4 ways to maximize your holiday ad budgetWhen it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too early.” The competitive...
Fahad HJul 20, 20163 min readChristmas in July: 4 ways to maximize your holiday ad budgetWhen it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too early.” The competitive...
Fahad HJul 18, 20168 min readHow to drive real, measurable value with purchase intent analysisOf all the tricks in the predictive analytics bag, purchase intent can be one of the most exciting, mostly because in the digital world,...
Fahad HJul 18, 20168 min readHow to drive real, measurable value with purchase intent analysisOf all the tricks in the predictive analytics bag, purchase intent can be one of the most exciting, mostly because in the digital world,...
Fahad HJul 15, 20163 min readImprove B2B marketing results with Google AnalyticsIn this article I offer several get-started tips to help digital marketers analyze website traffic, engagement and conversion — by...
Fahad HJul 15, 20163 min readImprove B2B marketing results with Google AnalyticsIn this article I offer several get-started tips to help digital marketers analyze website traffic, engagement and conversion — by...
Fahad HJul 14, 20167 min readGraphing trends can make you better at calling A/B testsA/B test is designed to be binary. We want to know if one of our ideas results in an improvement in performance and advances our...
Fahad HJul 14, 20167 min readGraphing trends can make you better at calling A/B testsA/B test is designed to be binary. We want to know if one of our ideas results in an improvement in performance and advances our...
Fahad HJul 13, 20162 min readDon’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”UberMedia has launched what it calls the “Optimal GeoSpace,” a dynamic targeting zone that changes by location, time of day and retail...
Fahad HJul 13, 20162 min readDon’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”UberMedia has launched what it calls the “Optimal GeoSpace,” a dynamic targeting zone that changes by location, time of day and retail...
Fahad HJul 13, 20166 min readA brief introduction to data visualization theory for marketersI’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us...
Fahad HJul 13, 20166 min readA brief introduction to data visualization theory for marketersI’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us...
Fahad HJul 13, 20165 min readContribution margin: How to tell if your marketing makes centsYou may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It sounds absurd. That’s why it’s a...
Fahad HJul 13, 20165 min readContribution margin: How to tell if your marketing makes centsYou may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It sounds absurd. That’s why it’s a...
Fahad HJul 7, 20165 min readLeverage your marketing data: 9 FAQs to get you startedRemember the year of mobile? (Could have been 2013, 2014 or 2015, depending on how early an adopter you were.) Well, 2016 is most...
Fahad HJul 7, 20165 min readLeverage your marketing data: 9 FAQs to get you startedRemember the year of mobile? (Could have been 2013, 2014 or 2015, depending on how early an adopter you were.) Well, 2016 is most...
Fahad HJul 7, 20166 min read6 custom Google Analytics reports you should use for every CRO projectAs a bonus: It’s free. GA offers excellent reports that provide an overview of key metrics for a particular period. But the...
Fahad HJul 7, 20166 min read6 custom Google Analytics reports you should use for every CRO projectAs a bonus: It’s free. GA offers excellent reports that provide an overview of key metrics for a particular period. But the...
