Three of the most important data segmentations for any Google paid search analysis
Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant...
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Three of the most important data segmentations for any Google paid search analysis
Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant...
Christmas in July: 4 ways to maximize your holiday ad budget
When it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too early.” The competitive...
Christmas in July: 4 ways to maximize your holiday ad budget
When it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too early.” The competitive...
How to drive real, measurable value with purchase intent analysis
Of all the tricks in the predictive analytics bag, purchase intent can be one of the most exciting, mostly because in the digital world,...
How to drive real, measurable value with purchase intent analysis
Of all the tricks in the predictive analytics bag, purchase intent can be one of the most exciting, mostly because in the digital world,...
Improve B2B marketing results with Google Analytics
In this article I offer several get-started tips to help digital marketers analyze website traffic, engagement and conversion — by...
Improve B2B marketing results with Google Analytics
In this article I offer several get-started tips to help digital marketers analyze website traffic, engagement and conversion — by...
Graphing trends can make you better at calling A/B tests
A/B test is designed to be binary. We want to know if one of our ideas results in an improvement in performance and advances our...
Graphing trends can make you better at calling A/B tests
A/B test is designed to be binary. We want to know if one of our ideas results in an improvement in performance and advances our...
Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”
UberMedia has launched what it calls the “Optimal GeoSpace,” a dynamic targeting zone that changes by location, time of day and retail...
Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”
UberMedia has launched what it calls the “Optimal GeoSpace,” a dynamic targeting zone that changes by location, time of day and retail...
A brief introduction to data visualization theory for marketers
I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us...
A brief introduction to data visualization theory for marketers
I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us...
Contribution margin: How to tell if your marketing makes cents
You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It sounds absurd. That’s why it’s a...
Contribution margin: How to tell if your marketing makes cents
You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It sounds absurd. That’s why it’s a...
Leverage your marketing data: 9 FAQs to get you started
Remember the year of mobile? (Could have been 2013, 2014 or 2015, depending on how early an adopter you were.) Well, 2016 is most...
Leverage your marketing data: 9 FAQs to get you started
Remember the year of mobile? (Could have been 2013, 2014 or 2015, depending on how early an adopter you were.) Well, 2016 is most...
6 custom Google Analytics reports you should use for every CRO project
As a bonus: It’s free. GA offers excellent reports that provide an overview of key metrics for a particular period. But the...
6 custom Google Analytics reports you should use for every CRO project
As a bonus: It’s free. GA offers excellent reports that provide an overview of key metrics for a particular period. But the...
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