There are a number of segments that require special attention when we are implementing our analytics solutions. One of the most...

A year’s time seems much longer in the mobile space. It’s tough to believe that one year ago Samsung’s Galaxy S5 was still months away...

If your business is struggling to compete online, it might have less to do with your competitive landscape than with your conversion...

Ekaterina_Minaeva / Shutterstock.com Some tests are easy to analyze. Is Superman stronger than Charlie Brown? Maybe we know the answer...

With the new year now upon us, hopefully you’ve begun working on some resolutions for 2015.  In addition to exercising more and eating...

What is your key performance indicator for success? Presumably, success is some combination of revenue, conversion rate, traffic,...

As Marketing Land editors, we love to compile these lists at the end of the year. The process gives us important insights into what’s on...

Google’s Analytics program, and specifically the migration to Universal Analytics, dominated the popular columns in our Analytics &...

As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid...

There may not be a crystal ball (or snow globe) that can predict what will happen during the 2014 holiday season — but marketers need...

In my previous article, I showed how marketing has transitioned to customer engagement. For companies looking to be successful using this...

As a sequel to a previous post about “5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return,” I wanted to shed some more...

At this point, it’s pretty common knowledge that two-thirds or more of the B2B buying cycle takes place before the buyer reaches out to...

Last month, we went through a Google Analytics checklist to ensure that you’ll have answers to the unanticipated questions about your...

Throughout this series on Tag Management Systems (TMS), you’ve read about tags, how to manage them, how to evaluate TMS vendors, and...

Everyone is testing — and you should be testing, too. If you’re not leveraging your website, CRM, and/or sales data to test and improve...

What is common to McDonald’s, Whole Foods, Nike, Starwood, Groupon, and Uber? Answer: They are all launch partners of Apple Pay, Apple’s...

When we start working with a client, our first job is to make sure their analytics setup is giving us the data we need to optimize their...

Right off the bat, here’s the big reveal: the future of tag management is… well, not tag management. Have a few conversations with tag...

As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago,...