Has Amazon ended its Google Shopping campaigns?
It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According...
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3 lessons learned from 365,000 Amazon furniture & home goods product pages
As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But...
3 lessons learned from 365,000 Amazon furniture & home goods product pages
As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But...
Reports: Fake reviews are a growing problem on Amazon, Google
As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according...
Reports: Fake reviews are a growing problem on Amazon, Google
As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according...
Jeff Bezos confirms Amazon now has more than 100M Prime members
Jeramey Lende / Shutterstock.com Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff...
Jeff Bezos confirms Amazon now has more than 100M Prime members
Jeramey Lende / Shutterstock.com Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff...
Voice agents and interfaces will require many new marketing strategies
The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social...
Voice agents and interfaces will require many new marketing strategies
The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social...
Native will dominate display spending in 2018
According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in...
Native will dominate display spending in 2018
According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in...
Everything old is new again: How some traditional brands have used martech to support growth
more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail...
Everything old is new again: How some traditional brands have used martech to support growth
more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail...
Consumers don’t want to think anymore
Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the...
Consumers don’t want to think anymore
Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the...
4 ways brands can win the digital shelf in 2018
What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped...
4 ways brands can win the digital shelf in 2018
What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped...
Giants collide: Google’s impending showdown with Amazon
Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...
Giants collide: Google’s impending showdown with Amazon
Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...
Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant &#
Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search...
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