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Writer's pictureFahad H

Everything old is new again: How some traditional brands have used martech to support growth


Every day we hear of 

more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail apocalypse, anyone?), but in many instances, it’s a simple case of a brand not staying connected to its target.

But there is hope. Some brands are re-evaluating their missions and finding commonality with today’s shoppers. In many cases, this means embracing marketing technology, and in some, recentering their core business around it.

Sure, it’s a digital transformation. But it’s more.

Having the foresight to back up, look at your business and see how martech could take your 50-year-old business into the next 50 years takes guts and a commitment to the brand’s core qualities, those that made it successful to begin with.

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