no one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding...

no one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding...

What most people don’t know, however, is how to efficiently build — or rather, earn —those relevant, authoritative links. Sure, everyone...

What most people don’t know, however, is how to efficiently build — or rather, earn —those relevant, authoritative links. Sure, everyone...

introduced responsive search ads in July, simplifying ad creation and testing for everyone. Last month, Google enabled ads that include a...

introduced responsive search ads in July, simplifying ad creation and testing for everyone. Last month, Google enabled ads that include a...

In my last post for Search Engine Land about business data feeds, I went over how I used ad customizers to implement value-focused ad...

In my last post for Search Engine Land about business data feeds, I went over how I used ad customizers to implement value-focused ad...

Search engine optimization is not rocket science for any site, small and local businesses included. Yet, it is easy to get lost in...

Search engine optimization is not rocket science for any site, small and local businesses included. Yet, it is easy to get lost in...

Every subsequent time you log in, you get access to meaty data and an analysis of your websites’ performance, indexing, and crawling...

Every subsequent time you log in, you get access to meaty data and an analysis of your websites’ performance, indexing, and crawling...

Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is...

Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is...

I believe the task rose out of necessity because when pay-per-click (PPC) took off in the early 2000s, ad platforms spoke a different...

I believe the task rose out of necessity because when pay-per-click (PPC) took off in the early 2000s, ad platforms spoke a different...

A lot of content has been published on the virtues of SEO and why you should use it, but few have been published on what happens when SEO...

A lot of content has been published on the virtues of SEO and why you should use it, but few have been published on what happens when SEO...

Google received a record-breaking fine of €2.4 billion ($2.8 billion). But why, exactly? In a verdict that provoked differing opinions,...

Google received a record-breaking fine of €2.4 billion ($2.8 billion). But why, exactly? In a verdict that provoked differing opinions,...