Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites we look at every year at Bowler Hat (my agency), it is rare we see a site implementing SEO perfectly and completely.
Search engine optimization is not rocket science for any site, small and local businesses included. Yet, it is easy to get lost in trivial details before the essential, basic steps are put in place. This means for most businesses, there are easy wins on the table.
In SEO, as with many business endeavors, the Pareto Principle rings true:
…” for many events, roughly 80% of the effects come from 20% of the causes.”
This is definitely accurate when we look at SEO for smaller businesses. Getting 20 percent of the work done to get 80 percent of the benefits is key to getting an early return from your SEO efforts. Let’s look at the basics and how to use that 20 percent to score easy wins you can put in place today.
Technical SEO
Technical SEO can get, well, technical. Yet, don’t let the term scare you. If you make smart decisions at the outset, then much of the technical work is taken care of by your website hosting and website software.
Selecting a search-engine-friendly content management system (CMS) like WordPress will ensure you have a technically sound base for your SEO efforts. With the right kind of CMS in place, you will then want to ensure you host the site in an optimized environment.
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