Why we need to fight fake reviews
Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the...
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SEO for multi-language websites: How to speak your customers’ language
In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...
SEO for multi-language websites: How to speak your customers’ language
In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Better ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Better ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...
Stop being a link snob and saying no to certain links
The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. Guest posts will get you penalized....
Stop being a link snob and saying no to certain links
The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. Guest posts will get you penalized....
The power of podcasting: How to boost your reputation and search engine rankings
If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...
The power of podcasting: How to boost your reputation and search engine rankings
If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...
Recruitment SEO: How to create a well-optimized career section on your site
If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more...
Recruitment SEO: How to create a well-optimized career section on your site
If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more...
Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google S
In 2017, Google paid nearly $3 million to individuals and researchers as part of their Vulnerability Reward Program (VRP), which...
Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google S
In 2017, Google paid nearly $3 million to individuals and researchers as part of their Vulnerability Reward Program (VRP), which...
Giants collide: Google’s impending showdown with Amazon
Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...
Giants collide: Google’s impending showdown with Amazon
Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...
What’s different about digital marketing in the cannabis industry?
The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...
What’s different about digital marketing in the cannabis industry?
The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...
Google Ad Grants changes and your PPC strategy: Where to go from here
This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of...
Google Ad Grants changes and your PPC strategy: Where to go from here
This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of...
Stop! Think twice before using nofollow on your website
Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their...
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