Fahad HSep 14, 20172 min readSurveyMonkey SVP says her drive to tell stories is the reason she went into marketing“We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes...
Fahad HSep 14, 20172 min readSurveyMonkey SVP says her drive to tell stories is the reason she went into marketing“We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes...
Fahad HSep 14, 20175 min readMartech enablement series: Part 6 — Building the carPart 1: What is Martech Enablement? Part 2: The Race Team Analogy Part 3: The Team Members Part 4: Building the Team Part 5: The Team...
Fahad HSep 14, 20175 min readMartech enablement series: Part 6 — Building the carPart 1: What is Martech Enablement? Part 2: The Race Team Analogy Part 3: The Team Members Part 4: Building the Team Part 5: The Team...
Fahad HSep 14, 20172 min readStop wasting your marketing efforts: The 3 prongs to inbox placementContent, personalization and timing are a critical part of marketing automation success. But if the email ends up in the junk folder,...
Fahad HSep 14, 20172 min readStop wasting your marketing efforts: The 3 prongs to inbox placementContent, personalization and timing are a critical part of marketing automation success. But if the email ends up in the junk folder,...
Fahad HSep 14, 20171 min readTobii Pro employs its eye-trackers to find out what attracts attention in a car showroomWhen potential buyers go into a car showroom, car brands have 20-second windows of attention to make the sale. That’s one of the...
Fahad HSep 14, 20171 min readTobii Pro employs its eye-trackers to find out what attracts attention in a car showroomWhen potential buyers go into a car showroom, car brands have 20-second windows of attention to make the sale. That’s one of the...
Fahad HSep 14, 20171 min readWith an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the NetWhen it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites...
Fahad HSep 14, 20171 min readWith an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the NetWhen it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites...
Fahad HSep 13, 20173 min readA marketing road map for personalizationtools necessary to launch personalization campaigns are more accessible — and affordable — than ever. But while technical challenges were...
Fahad HSep 13, 20173 min readA marketing road map for personalizationtools necessary to launch personalization campaigns are more accessible — and affordable — than ever. But while technical challenges were...
Fahad HSep 13, 20173 min readMaybe the marketing funnel is dead, too — and here’s what can replace ityou should probably stop thinking about marketing in terms of campaigns. It used to be that you created marketing collateral and could...
Fahad HSep 13, 20173 min readMaybe the marketing funnel is dead, too — and here’s what can replace ityou should probably stop thinking about marketing in terms of campaigns. It used to be that you created marketing collateral and could...
Fahad HSep 13, 20171 min readHootsuite adds user reviews by integrating ReviewTrackersUser-generated content — including reviews — has become one of the most important ways that buyers get feedback about products from other...
Fahad HSep 13, 20171 min readHootsuite adds user reviews by integrating ReviewTrackersUser-generated content — including reviews — has become one of the most important ways that buyers get feedback about products from other...
Fahad HSep 13, 20171 min readApple’s ARKit launches a new channel: The hidden layers of realityAn ARKit-generated, moving car on a real driveway Say goodbye to living in just one plane of reality. That’s because Apple announced...
Fahad HSep 13, 20171 min readApple’s ARKit launches a new channel: The hidden layers of realityAn ARKit-generated, moving car on a real driveway Say goodbye to living in just one plane of reality. That’s because Apple announced...
Fahad HSep 12, 20171 min readResulticks’ marketing platform now offers a new channel: Voice agentWithin three years, according to research firm Gartner, voice agents will handle about a third of all web browsing. To handle that major...
Fahad HSep 12, 20171 min readCompanies must pay more attention to how they manage their martech stacks, says Allocadia’s maAccording to Melnick, he has been managing the business of marketing for the majority of his career — working with everyone from...
