SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing
“We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes...
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SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing
“We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes...
Martech enablement series: Part 6 — Building the car
Part 1: What is Martech Enablement? Part 2: The Race Team Analogy Part 3: The Team Members Part 4: Building the Team Part 5: The Team...
Martech enablement series: Part 6 — Building the car
Part 1: What is Martech Enablement? Part 2: The Race Team Analogy Part 3: The Team Members Part 4: Building the Team Part 5: The Team...
Stop wasting your marketing efforts: The 3 prongs to inbox placement
Content, personalization and timing are a critical part of marketing automation success. But if the email ends up in the junk folder,...
Stop wasting your marketing efforts: The 3 prongs to inbox placement
Content, personalization and timing are a critical part of marketing automation success. But if the email ends up in the junk folder,...
Tobii Pro employs its eye-trackers to find out what attracts attention in a car showroom
When potential buyers go into a car showroom, car brands have 20-second windows of attention to make the sale. That’s one of the...
Tobii Pro employs its eye-trackers to find out what attracts attention in a car showroom
When potential buyers go into a car showroom, car brands have 20-second windows of attention to make the sale. That’s one of the...
With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net
When it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites...
With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net
When it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites...
A marketing road map for personalization
tools necessary to launch personalization campaigns are more accessible — and affordable — than ever. But while technical challenges were...
A marketing road map for personalization
tools necessary to launch personalization campaigns are more accessible — and affordable — than ever. But while technical challenges were...
Maybe the marketing funnel is dead, too — and here’s what can replace it
you should probably stop thinking about marketing in terms of campaigns. It used to be that you created marketing collateral and could...
Maybe the marketing funnel is dead, too — and here’s what can replace it
you should probably stop thinking about marketing in terms of campaigns. It used to be that you created marketing collateral and could...
Hootsuite adds user reviews by integrating ReviewTrackers
User-generated content — including reviews — has become one of the most important ways that buyers get feedback about products from other...
Hootsuite adds user reviews by integrating ReviewTrackers
User-generated content — including reviews — has become one of the most important ways that buyers get feedback about products from other...
Apple’s ARKit launches a new channel: The hidden layers of reality
An ARKit-generated, moving car on a real driveway Say goodbye to living in just one plane of reality. That’s because Apple announced...
Apple’s ARKit launches a new channel: The hidden layers of reality
An ARKit-generated, moving car on a real driveway Say goodbye to living in just one plane of reality. That’s because Apple announced...
Resulticks’ marketing platform now offers a new channel: Voice agent
Within three years, according to research firm Gartner, voice agents will handle about a third of all web browsing. To handle that major...
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s ma
According to Melnick, he has been managing the business of marketing for the majority of his career — working with everyone from...
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