Within three years, according to research firm Gartner, voice agents will handle about a third of all web browsing.
To handle that major new channel, marketing automation platform Resulticks has launched what it says is the first integration of voice assistants into a customer life cycle platform.
Based in Singapore, with offices in the US and elsewhere, Resulticks offers a platform for managing communications with customers in such channels as email, SMS, social media, mobile apps, near field communication, QR codes, sentiment analysis, beacons and notifications to websites.
Through integrations with Amazon Alexa, Google Home, Microsoft Cortana — and eventually Apple Siri — the platform is adding its understanding of customer profiles and brands’ marketing goals to voice interaction.
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