Fahad HSep 25, 20171 min readMarketing technology can’t fix a flawed process, says VisionEdge Marketing’s President“I started my career on the geeky side of marketing, around data and analytics — before we began talking about data and analytics the way...
Fahad HSep 25, 20171 min readMarketing technology can’t fix a flawed process, says VisionEdge Marketing’s President“I started my career on the geeky side of marketing, around data and analytics — before we began talking about data and analytics the way...
Fahad HSep 22, 20173 min readRise of the strategic marketing operations leader: Part 1Marketing operations (MO) leaders are evolving from “button-pushers” to vision creators and doers of how to operationalize ROI and...
Fahad HSep 22, 20173 min readRise of the strategic marketing operations leader: Part 1Marketing operations (MO) leaders are evolving from “button-pushers” to vision creators and doers of how to operationalize ROI and...
Fahad HSep 22, 20171 min readThe Trade Desk integrates connected TV buying and measurement directly into its platformIn response to the increasing inventory supply available to advertisers through connected TV (CTV) as more consumers become...
Fahad HSep 22, 20171 min readThe Trade Desk integrates connected TV buying and measurement directly into its platformIn response to the increasing inventory supply available to advertisers through connected TV (CTV) as more consumers become...
Fahad HSep 21, 20171 min readLytics becomes first customer data platform to add campaign coordinationThe customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last...
Fahad HSep 21, 20171 min readLytics becomes first customer data platform to add campaign coordinationThe customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last...
Fahad HSep 20, 20173 min readSuccessful brands aren’t focusing on what’s now — they’re focusing on what’s nextI didn’t even try to resist. It’s almost as if they knew I would go for it — even though it would totally disrupt the lives of my family....
Fahad HSep 20, 20173 min readSuccessful brands aren’t focusing on what’s now — they’re focusing on what’s nextI didn’t even try to resist. It’s almost as if they knew I would go for it — even though it would totally disrupt the lives of my family....
Fahad HSep 20, 20173 min readWhy marketing convergence is non-negotiable in a post-mobile worldA game of pong on such a device was inconceivable, let alone access to the world wide web (which didn’t even exist at that time). It...
Fahad HSep 20, 20173 min readWhy marketing convergence is non-negotiable in a post-mobile worldA game of pong on such a device was inconceivable, let alone access to the world wide web (which didn’t even exist at that time). It...
Fahad HSep 20, 20171 min readSalesforce launches 3 new Einstein-powered enhancements for Sales CloudSalesforce’s Einstein mascot Salesforce is making its Einstein layer of artificial intelligence earn his keep, according to this week’s...
Fahad HSep 20, 20171 min readSalesforce launches 3 new Einstein-powered enhancements for Sales CloudSalesforce’s Einstein mascot Salesforce is making its Einstein layer of artificial intelligence earn his keep, according to this week’s...
Fahad HSep 20, 20171 min readRevJet launches a ‘creative operating system’ with point solutions as installable appsIn 2015, RevJet launched its Creative Side Platform (CSP) for creating and testing online ad variations at scale. This week, the San...
Fahad HSep 20, 20171 min readRevJet launches a ‘creative operating system’ with point solutions as installable appsIn 2015, RevJet launched its Creative Side Platform (CSP) for creating and testing online ad variations at scale. This week, the San...
Fahad HSep 20, 20172 min readMarketing technology needs its own department & budget to be effective, says LogMeIn’s he“The topic of conversation came up about where my role and where the team should live — should it live within our IT organization, or...
Fahad HSep 20, 20172 min readMarketing technology needs its own department & budget to be effective, says LogMeIn’s he“The topic of conversation came up about where my role and where the team should live — should it live within our IT organization, or...
Fahad HSep 19, 20174 min readMartech enablement series: Part 7 — Insights, intelligence and integrationPart 1: What is Martech Enablement? Part 2: The Race Team Analogy Part 3: The Team Members Part 4: Building the Team Part 5: The Team...
Fahad HSep 19, 20174 min readMartech enablement series: Part 7 — Insights, intelligence and integrationPart 1: What is Martech Enablement? Part 2: The Race Team Analogy Part 3: The Team Members Part 4: Building the Team Part 5: The Team...
