Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
“I started my career on the geeky side of marketing, around data and analytics — before we began talking about data and analytics the way...
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Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
“I started my career on the geeky side of marketing, around data and analytics — before we began talking about data and analytics the way...
Rise of the strategic marketing operations leader: Part 1
Marketing operations (MO) leaders are evolving from “button-pushers” to vision creators and doers of how to operationalize ROI and...
Rise of the strategic marketing operations leader: Part 1
Marketing operations (MO) leaders are evolving from “button-pushers” to vision creators and doers of how to operationalize ROI and...
The Trade Desk integrates connected TV buying and measurement directly into its platform
In response to the increasing inventory supply available to advertisers through connected TV (CTV) as more consumers become...
The Trade Desk integrates connected TV buying and measurement directly into its platform
In response to the increasing inventory supply available to advertisers through connected TV (CTV) as more consumers become...
Lytics becomes first customer data platform to add campaign coordination
The customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last...
Lytics becomes first customer data platform to add campaign coordination
The customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last...
Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
I didn’t even try to resist. It’s almost as if they knew I would go for it — even though it would totally disrupt the lives of my family....
Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
I didn’t even try to resist. It’s almost as if they knew I would go for it — even though it would totally disrupt the lives of my family....
Why marketing convergence is non-negotiable in a post-mobile world
A game of pong on such a device was inconceivable, let alone access to the world wide web (which didn’t even exist at that time). It...
Why marketing convergence is non-negotiable in a post-mobile world
A game of pong on such a device was inconceivable, let alone access to the world wide web (which didn’t even exist at that time). It...
Salesforce launches 3 new Einstein-powered enhancements for Sales Cloud
Salesforce’s Einstein mascot Salesforce is making its Einstein layer of artificial intelligence earn his keep, according to this week’s...
Salesforce launches 3 new Einstein-powered enhancements for Sales Cloud
Salesforce’s Einstein mascot Salesforce is making its Einstein layer of artificial intelligence earn his keep, according to this week’s...
RevJet launches a ‘creative operating system’ with point solutions as installable apps
In 2015, RevJet launched its Creative Side Platform (CSP) for creating and testing online ad variations at scale. This week, the San...
RevJet launches a ‘creative operating system’ with point solutions as installable apps
In 2015, RevJet launched its Creative Side Platform (CSP) for creating and testing online ad variations at scale. This week, the San...
Marketing technology needs its own department & budget to be effective, says LogMeIn’s he
“The topic of conversation came up about where my role and where the team should live — should it live within our IT organization, or...
Marketing technology needs its own department & budget to be effective, says LogMeIn’s he
“The topic of conversation came up about where my role and where the team should live — should it live within our IT organization, or...
Martech enablement series: Part 7 — Insights, intelligence and integration
Part 1: What is Martech Enablement? Part 2: The Race Team Analogy Part 3: The Team Members Part 4: Building the Team Part 5: The Team...
Martech enablement series: Part 7 — Insights, intelligence and integration
Part 1: What is Martech Enablement? Part 2: The Race Team Analogy Part 3: The Team Members Part 4: Building the Team Part 5: The Team...
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